BeeHacchee عبوة تارت by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.

حديدالتغليف· 2022

BeeHacchee عبوة تارت

by Shingo Furusho

Client: Kiyomasa Seika Co.

جائزة A' Design Award الحديدية Winner in التغليف Category

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Colors

The Design

About BeeHacchee عبوة تارت

BeeHacchee هو تصميم تغليف لتارت الجبن بالعسل. تأتي العلبة بشكل سُدَاسِي الأضلاع يستدعي إلى الذهن خلية النحل، مما يمنح مفهوم العسل صورة بصرية ملموسة. وقد تم تشكيل العبوة من قطعة واحدة من الورق المقوّى، وتبلغ أبعادها 224 ملم عرضًا و195 ملم عمقًا و44 ملم ارتفاعًا. ويمنح ورق الكرافت انطباعًا عفويًا وودودًا، في حين يضيف الإطار الأصفر المطبوع على السطح تباينًا لافتًا. وتُعدّ الطباعة باللون الأصفر على ورق الكرافت أمرًا صعبًا، لأن اللون يتشرّب في الورق، ولذلك تمت الاستعانة بشريك طباعة عالي المهارة لتحقيق النتيجة المرجوة.

The Recognition

About the جائزة A' Design Award الحديدية

BeeHacchee عبوة تارت هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون BeeHacchee عبوة تارت إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى BeeHacchee عبوة تارت بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.