Sdda الهوية المؤسسية by Guorong Men is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الحديدية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.

حديدالرسوم· 2022

Sdda الهوية المؤسسية

by Guorong Men

جائزة A' Design Award الحديدية Winner in الرسوم Category

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Colors

The Design

About Sdda الهوية المؤسسية

‏SDDA هي هوية مؤسسية صُمّمت لجمعية رياضة الرقص ومقرّها شاندونغ في الصين. كان الشعار السابق يعتمد على شكل راقص مفصّل كثيرًا ما اختلط بعلامات جمعيات أخرى. أما الهوية الجديدة فتختزل الوضعية الجسدية في خط واحد متصل، يجمع هذا الخط بين شريكَي الرقص وصورة الجبل وخطوات الرقص الدوّارة. وتُبرز عشرة رسوم بيانية مرتبطة بها وضعيات الرقص الكلاسيكية وتجعل العلاقة بين أجزاء الجسد أسهل في القراءة. وتُطبَّق الهوية في أماكن المسابقات وفي المطبوعات وعلى وسائل التواصل الاجتماعي.

The Recognition

About the جائزة A' Design Award الحديدية

Sdda الهوية المؤسسية هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Sdda الهوية المؤسسية إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Sdda الهوية المؤسسية بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Tags: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Production Technology: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Design Challenge: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Research: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Inspiration: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Project Duration: The project started in July 2020 and finished in September 2020 in Jinan, China.
Operation Flow: Brand identity is mainly used in competition venues, print productions and social media.
Patents: Copyright belong to Sdda(shandong dancesport association),2021.
Team Members: Guorong Men