Jelly Tea خدمة أغذية وظيفية by Ziqing Lv is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award البرونزية in التصميم الشمولي والاستراتيجي والخدمي Competition Category.
برونزالخدمات· 2022
Jelly Tea خدمة أغذية وظيفية
by Ziqing Lv
Client: Zhejiang University
جائزة A' Design Award البرونزية Winner in الخدمات Category
Verified Award Winner
Verify Award Status for #132516The Design
About Jelly Tea خدمة أغذية وظيفية
"Jelly Tea" هي خدمة صحية ونظام أغذية وظيفية موجّه للشباب العاملين في المكاتب. يُصنع الجلي من الشاي الصيني ومن نباتات تُستخدم كغذاء ودواء في الوقت نفسه. وقد أُنتجت ستة أنواع، لكل منها تأثير ومذاق محدَّد. تتيح آلات البيع الذاتي الحصول على المنتجات بسرعة، في حين يوفّر برنامج مُصغّر على الهاتف المحمول إمكانية الشراء عبر الإنترنت وألعابًا بسيطة. ويُنجز المستخدمون مهامّ أسبوعية، مثل التمارين اليومية أو النوم في ساعات مبكرة، لفتح مزيد من محتوى اللعبة والمكافآت. ويهدف المشروع إلى دعم العادات الصحية على المدى الطويل، وليس تلبية الاحتياجات الآنية فحسب.
The Recognition
About the جائزة A' Design Award البرونزية
Jelly Tea خدمة أغذية وظيفية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Jelly Tea خدمة أغذية وظيفية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Jelly Tea خدمة أغذية وظيفية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
- Dimensions & Packaging
- 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
- Tags
- regimen, health, Chinese tea, service design, youth, gamification, functional food
- Production Technology
- The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
- Design Challenge
- The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
- Research
- Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
- Inspiration
- There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
- Project Duration
- This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
- Operation Flow
- Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
- Team Members
- Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao
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