Mao Xin Tea House الهوية المرئية by ChingYu Liu

Mao Xin Tea House الهوية المرئية by ChingYu Liu is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الحديدية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.

حديدالرسوم· 2022

Mao Xin Tea House الهوية المرئية

by ChingYu Liu

Client: BlackLiuStudio

جائزة A' Design Award الحديدية Winner in الرسوم Category

9,667

Verified Award Winner

Verify Award Status for #132541

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mao Xin Tea House الهوية المرئية

كان المقصود من بيت شاي ماو شين إبراز جمال الشاي الشرقي وثقافته. على وجه الخصوص هذا التخصص من الشاي الذي يتكون من ورقتين لكل جذر. عندما يجمعون ذلك مع ثقافة الشاي المحلية ، يكون من السهل جدًا ربطها بثقافة الزن حيث يتم وضع العديد من قطع الأرض بطريقة دائرية تشبه حديقة الصخور اليابانية.

The Recognition

About the جائزة A' Design Award الحديدية

Mao Xin Tea House الهوية المرئية هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Mao Xin Tea House الهوية المرئية إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Mao Xin Tea House الهوية المرئية بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimensions & Packaging: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tags: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Production Technology: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Design Challenge: Finding the right design to attract the attention of a younger generation of new users.
Research: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiration: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Project Duration: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Operation Flow: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Team Members: ChingYu-Liu
Image Credits: ChingYu-Liu, 2021.