Angle التصميم الداخلي لبوتيك أزياء by Shanchuk Design

Angle التصميم الداخلي لبوتيك أزياء by Shanchuk Design is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award البرونزية in تصميم الفضاءات الداخلية والمعارض Competition Category.

برونزالتصميم الداخلي· 2022

Angle التصميم الداخلي لبوتيك أزياء

by Shanchuk Design

Client: SHANCHUK Design

جائزة A' Design Award البرونزية Winner in التصميم الداخلي Category

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The Design

About Angle التصميم الداخلي لبوتيك أزياء

"أنغل" هو بوتيك أزياء متعدد العلامات التجارية يقع في مدينة شنتشن بالصين. يمتد المتجر على مساحة 218 مترًا مربعًا، وقد صُمّم كفضاء مفتوح واحد بأقل قدر من التقسيمات. تُغلَّف الأعمدة المركزية بأرفف من الفولاذ المقاوم للصدأ تؤدي كذلك وظيفة وحدات العرض. وتستخدم غرف القياس كتلًا مكسوّة بالمرايا، بينما صُمّمت منطقة الكاشير ككتلة مطعّمة بمنضدة ذات ملمس طبيعي دافئ. وتسمح النوافذ الممتدة من الأرضية حتى السقف بدخول ضوء النهار، في حين تتولى وحدة إضاءة سقفية بيضاوية الشكل قابلة لضبط شدة السطوع إلى جانب الكشافات الموجّهة إبراز المنتجات. وتخلق الأشكال المنحنية أجواءً ناعمة ومريحة للزبائن.

The Recognition

About the جائزة A' Design Award البرونزية

Angle التصميم الداخلي لبوتيك أزياء هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Angle التصميم الداخلي لبوتيك أزياء قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Angle التصميم الداخلي لبوتيك أزياء الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Formation of customers is a part of the space; therefore the project rebuilds the relations between customers, foot traffic, products, and displays. The design team hope that it will construct a wonderful natural physical state here. The quality of softness and strength, blocks of comfort and neatness, curves of gentleness and delicateness, will bring changeable and interactive feelings and visions to customers with every movement.
Dimensions & Packaging: Gross built area: 218 sqm;
Type: Boutique;
Main materials: Stainless steel, Wood, Veneer, Art paint, Tile
Tags: SHANCHUK DESIGN, Multi-brand store, High-end fashion shop, Stylish boutique, Artistic life
Production Technology: As the visual center of the entire space, the middle columns were wrapped into the stainless steel rack for parts of display function. A few steps forward, there are fitting rooms with mirror block devices. The cashier area is presented in the form of an inlaid block. The stainless steel material envelops the entire volume and the cashier counter is composed of warm and natural texture, which conveys the attributes of high-end fashion as a whole.
Design Challenge: Challenges of the project: In fact for the design team, they are not just interior designers who solve many technical problems in practical terms. For example, how a large number of curved design elements can be better presented in actual technology. More importantly, the design team are also "atmosphere" designers. The design team hope that the space is in line with the characteristics of women. Therefore, female consumers can be embraced with warmth and comfort when they enter this space. The design team understand it as "Psychological Design".
Research: There are floor-to-ceiling windows with in the store, which brings in a considerable amount of natural light. Besides, the design team designed an oval horizon ceiling light with adjustable brightness. The horizon ceiling light resembles the shape of angel eyes, allowing the light to cover the space. At the same time, the design team have matched spotlights to provide the focused display lighting for the products, where customers can choose the specific items as well as feel the natural and comfortable light environment.
Inspiration: Angle is one of the most iconic high-end multi-brand stores in Shenzhen, China. Angle means "aspects and degrees", which symbolizes as its name - a collection of individuals with sharp outlines. As the second store of Angle, this project is located in Overseas Chinese Town, Nanshan District, Shenzhen, China. Through diversified styling, Angle connects fashion with life, explores art with life, and creates a diversified lifestyle and artistic expression.
Project Duration: Started in March 2021;
Finished in October 2021;
Location: OCT PARK, Nanshan District, Shenzhen, China
Operation Flow: The design team hope that customers will immerse in an interactive and living space. All the people, creations and the indoor space consist in a unique picture, a beautiful verse, and a glorious symphony. Customers enter, move, and leave around the products, to feel the living style in ANGLE. Based on the assumptions above, the design team did not set much division, but kept the whole space integrated with the form of construction to create a sense of heaven and earth.
Team Members: Company: SHANCHUK DESIGN;
Main designer: Christian Leung;
Designer: Zoe Jiang;
Image Credits: Vincent Lin / SHANCHUK DESIGN