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Wuhan Resort التصميم الداخلي لمركز البيع by DSC Design

Wuhan Resort التصميم الداخلي لمركز البيع by DSC Design is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الفضية in تصميم الفضاءات الداخلية والمعارض Competition Category.


فضةالتصميم الداخلي· 2022

Wuhan Resort التصميم الداخلي لمركز البيع

by DSC Design

Client: DSC Design

جائزة A' Design Award الفضية Winner in التصميم الداخلي Category

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The Design

About Wuhan Resort التصميم الداخلي لمركز البيع

"ووهان ريزورت" هو مركز البيع لمجمّع ثقافي وسياحي كبير في مدينة ووهان بالصين. تغطي المساحات الداخلية 3,810 أمتار مربعة، وتواصل لغة التصميم المنحنية المستخدمة في واجهات المبنى. ويمتد جدار منحنٍ يحمل هوية العلامة التجارية مع شاشة LED كبيرة على امتداد خط سقف مُعلّق حلقي الشكل. وتُسهم المواد المُصمَّمة خصيصًا، ومنها ألواح السقف الخالية من الوصلات بمظهر خشبي وأرضيات الحجر الصناعي عديمة الفواصل، في خلق سطح متجانس وموحّد. أما الجدران المنحنية فتوجّه حركة الزوار وتُشكّل مناطق مخصصة للقراءة وتناول القهوة، وللمحادثات البيعية والتفاعل، بما يربط بين التجارة والفن والطبيعة.

The Recognition

About the جائزة A' Design Award الفضية

Wuhan Resort التصميم الداخلي لمركز البيع هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Wuhan Resort التصميم الداخلي لمركز البيع عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وWuhan Resort التصميم الداخلي لمركز البيع إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project continues the artistic design languages of building facades. The design team blended humanism and naturalism into the interior. To set the benchmark for future ecological resorts, the design team shaped a brand new humanistic community that integrates commerce, art and nature into a whole. Reading & coffee scene, negotiation & sales scene, and interactive & instagrammable scene are incorporated into the overall immersive space, evoking imagination about and resonance with future life.
Dimensions & Packaging
Project area: 3,810sqm
Function: Sales center
Tags
DSC DESIGN, Sunac, Wuhan Resort, Sales Center, Humanistic Community, "Contemporary Heaven of Peace"
Production Technology
1. The curved brand wall and the huge LED screen are naturally coherent, responding to the annular suspended ceiling.
2. A large amount of hyperbolic surfaces and customized materials, such as the seamless wood-like panel on the suspended ceiling, and the seamless special artificial stone on the floor, bring a natural and integrated spatial feeling.
Design Challenge
Due to the distinctive architectural form and lots of hyperbolic shapes, it was a big challenge to integrate and unify the interior and the architecture and ensure the practical effect of construction techniques. Besides, how to achieve a good lighting effect in such a large space posed another great challenge to the project.
Research
In addition to functionality and aesthetic value, the design attempts to pacify the inner world and slow down the pace of life. The design expresses art and touches the hearts of people. The boundary between the interior and the outside is gradually resolved. People can enjoy reading, chatting, sunshine and shades while sitting under a tree. The project performs a future composite format and redefines the relationship between people and nature, allowing people to embrace ecology and themselves.
Inspiration
Huangpi District is located in Wuhan, China, enjoying beautiful natural sceneries, known as "Back Garden of Wuhan". Two developers Sunac China and Wuhan Urban Construction Group worked together to build the world-class tourist destination Wuhan Resort here, practicing the value system of urban co-construction. The project is the sales center of Wuhan Resort, a large-volume cultural and tourist complex. DSC DESIGN was entrusted to carry out the creativity and execution of interior finishes.
Project Duration
Started in: 2020.10
Finished in: 2021.05
Location: Wuhan, Hubei Province
Operation Flow
The curved surfaces and lines and large-area blank form an abstract context, which highlights the charm of spatial atmosphere, naturally shows the fluidity of interior structure, and produces a waving, textured and soft aesthetic. The varying walls guide circulation routes. The landscape narrative techniques, which combine the virtuality and reality, break the spatial dullness and arouse emotional variation, with artistry stimulating people's curiosity to explore the immersive space.
Team Members
Interior finishes design: DSC·DESIGN
Interior finishes design team: Li Zizhao, Xia Pengjun, Xu Lei, Zhao Zhiyuan, Zhang Gongfa, Wang Xingyun, Zhu Feng, Zhu Zhiyong, Ma Xueting
Image Credits
JS studio / YU PHOTOGRAPHY

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