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Press Kit

Unique Properties

The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.

Dimensions & Packaging

29x14x14cm

Tags

rum, packaging, corso, bottle, beverage, drink

Production Technology

The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.

Design Challenge

The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.

Research

The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.

Inspiration

The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.

Project Duration

It toke around 2 months to finish