Coway مركز تجربة العملاء by IQI Concept is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award البرونزية in تصميم الفضاءات الداخلية والمعارض Competition Category.

برونزالتصميم الداخلي· 2022

Coway مركز تجربة العملاء

by IQI Concept

Client: IQI Concept

جائزة A' Design Award البرونزية Winner in التصميم الداخلي Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coway مركز تجربة العملاء

مركز تجربة كوواي هو مركز لتجربة العملاء يقع في كوالالمبور بماليزيا. تعرض المساحة البالغة 2210 أقدام مربعة منتجات وخدمات تُعنى بنقاء المياه والهواء، وجودة النوم، ونظافة دورات المياه. ينقسم المركز إلى خمس مناطق هي: إرث العلامة التجارية، والعناية بالمياه، والعناية بالهواء، والعناية بالمعيشة، والعناية بالخدمة. وتتيح أجهزة العرض ذات الشاشات اللمسية والأجهزة الإلكترونية المرنة وشاشات التلفزيون تحديث المحتوى المعروض بسهولة. وتستحضر الألوان البيضاء والزرقاء والسوداء والخطوط المنحنية بتشطيباتها الخشبية والبيضاء صورة الماء والهواء. وتشكّل محطة لترشيح المياه نقطة الارتكاز البصرية في قسم العناية بالمياه.

The Recognition

About the جائزة A' Design Award البرونزية

Coway مركز تجربة العملاء هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Coway مركز تجربة العملاء قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Coway مركز تجربة العملاء الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensions & Packaging: 2210 sqft
Tags: experience centre, curves, nature, clean, commercial space, digital
Production Technology: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Design Challenge: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Research: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiration: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Project Duration: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operation Flow: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Team Members: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Image Credits: Photographer: David Yeow