Galaxy Command HQ of ACG متجر رئيسي by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award البرونزية in تصميم الفضاءات الداخلية والمعارض Competition Category.
برونزالتصميم الداخلي· 2022
Galaxy Command HQ of ACG متجر رئيسي
by Rich Honour International Designs Co., Ltd
جائزة A' Design Award البرونزية Winner in التصميم الداخلي Category
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- Verified Award Winner
- Verify Award Status for #137142
The Design
About Galaxy Command HQ of ACG متجر رئيسي
"غالاكسي كوماند إتش كيو" التابع لـ ACG هو متجر تجزئة رئيسي في تايبيه بتايوان، يمتد على مساحة 232 متراً مربعاً في الطابق الأول من أحد المراكز التجارية. يعرض المتجر منتجات الأنمي والقصص المصورة والألعاب من خلال تخطيط سردي بدلاً من التصنيف حسب العلامة التجارية. تمر رحلة العميل عبر خمس مناطق: بهو مخصص للمعارض المميزة، ومنطقة استقبال لخدمة العملاء، ومركز تسليح لإكسسوارات الشخصيات، وغرفة الإلهام (Muse Room) بوصفها مساحة انتقالية، ومنطقة خارجية مصممة على هيئة مدينة نفقية عاكسة. توحي الرسومات المستوحاة من المانغا والمواد العاكسة والألوان الصريحة بتداخل العوالم.
The Recognition
About the جائزة A' Design Award البرونزية
Galaxy Command HQ of ACG متجر رئيسي هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Galaxy Command HQ of ACG متجر رئيسي قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Galaxy Command HQ of ACG متجر رئيسي الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products. - Dimensions & Packaging
- Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
- Tags
- ACG, MAG, E-Muse
- Production Technology
- The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped. - Design Challenge
- Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
- Research
- RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
- Inspiration
- The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us. - Project Duration
- Oct.2020~May.2021 in Taipei, Taiwan.
- Operation Flow
- ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
- Team Members
- Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee
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