Figura تصميم الهوية التجارية والتغليف by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الحديدية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
حديدالرسوم· 2022
Figura تصميم الهوية التجارية والتغليف
Client: Zambelli Brand Design
جائزة A' Design Award الحديدية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #137540The Design
About Figura تصميم الهوية التجارية والتغليف
"فيغورا" هو تصميم هوية تجارية وتغليف لمجموعة من الأطايب المتوسطية، تشمل كعك التين والشوكولاتة وزيوت الزيتون. بُنيت الهوية حول أيقونة ثمرة تين مُصمَّمة على هيئة منطاد هوائي، في إشارة إلى السفر وإلى الجذور المتوسطية لمؤسِّس العلامة التجارية. وتُعبّر الدرجات اللونية الذهبية والأرجوانية والخضراء عن المكوّنات الأساسية، بينما تستحضر النقوش المستوحاة من أوراق التين والأمواج وحراشف السمك أجواء البحر الأبيض المتوسط. طُبعت الملصقات وأغلفة التغليف الورقية بألوان بانتون على ورق "فيدريغوني"، مع إضافة رقائق الذهب. ويُقدِّم هذا التصميم المنتجات إلى السوق الآسيوية.
The Recognition
About the جائزة A' Design Award الحديدية
Figura تصميم الهوية التجارية والتغليف هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Figura تصميم الهوية التجارية والتغليف إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Figura تصميم الهوية التجارية والتغليف بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
- Dimensions & Packaging
- Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm - Tags
- branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
- Production Technology
- High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
- Design Challenge
- The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
- Research
- After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
- Inspiration
- Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
- Project Duration
- The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
- Operation Flow
- Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
- Team Members
- Anja Zambelli Colak
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