BTY Brand Identity الشعار والتطبيقات by Etude Digital is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award البرونزية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.

برونزالرسوم· 2022

BTY Brand Identity الشعار والتطبيقات

by Etude Digital

Client: BTY Group

جائزة A' Design Award البرونزية Winner in الرسوم Category

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Verified Award Winner

Verify Award Status for #138763

اكتشف الآن Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity الشعار والتطبيقات

هوية BTY المؤسسية هي برنامج شعار وتطبيقات صُمّم لمجموعة BTY. العلامة الشعارية هي تفسير تحليلي ورياضي للحظة نشر شراع الجينيكر، كما يشير التصميم إلى النقلة الجذرية التي أحدثها شراع الجينيكر في سباقات القوارب الشراعية. تجسّد العلامة مستقبلاً يقود فيه الإنسان التكنولوجيا. وقد سبق تنقيح التصميم في الوسائط الرقمية أكثر من 300 رسم تخطيطي بالقلم الرصاص إلى أن تحقّقت الهندسة المنشودة. اللون الأسود هو اللون الرئيسي، تدعمه ألوان زاهية، فيما تتيح الصيغة بالأبيض والأسود سهولة الاستنساخ على مختلف الخامات.

The Recognition

About the جائزة A' Design Award البرونزية

BTY Brand Identity الشعار والتطبيقات هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون BTY Brand Identity الشعار والتطبيقات قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي BTY Brand Identity الشعار والتطبيقات الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer