Bank of England الهوية البصرية by Matteo Ruisi and Peter McCabe

Bank of England الهوية البصرية by Matteo Ruisi and Peter McCabe is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الفضية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.

فضةالرسوم· 2022

Bank of England الهوية البصرية

by Matteo Ruisi and Peter McCabe

Client: Bank of England

جائزة A' Design Award الفضية Winner in الرسوم Category

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Colors

The Design

About Bank of England الهوية البصرية

يعني التصميم لبنك مركزي إيجاد توازن بين المعلومات التقنية والحساسة، والمخرجات التي يقودها الموظفون، والاتصالات العامة الجذابة، ومجموعة من اللوائح التنظيمية. هذا ليس بالأمر السهل تحقيقه ويستند إلى ديناميكيات داخلية دقيقة. تم تطوير الهوية الجديدة بالتعاون مع الأشخاص الذين سيستخدمونها، مع موازنة جميع جوانب الاتصالات. وهي تركز على الوصول إلى جمهور أوسع من خلال نهج سهل المنال وملائم ومنظم ومميز. وقد تم استخدام هذه المبادئ الأساسية كتوجه تصميمي لجميع العناصر البصرية.

The Recognition

About the جائزة A' Design Award الفضية

Bank of England الهوية البصرية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Bank of England الهوية البصرية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وBank of England الهوية البصرية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensions & Packaging: Not applicable
Tags: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Production Technology: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Design Challenge: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Research: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiration: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Project Duration: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Operation Flow: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Team Members: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Image Credits: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.