Siela تغليف مستحضرات التجميل by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.
برونزالتغليف· 2022
Siela تغليف مستحضرات التجميل
Client: Sot B&d
جائزة A' Design Award البرونزية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #139422The Design
About Siela تغليف مستحضرات التجميل
"سييلا" هو تصميم تغليف لخط من مستحضرات التجميل الخاصة بالأطفال. يعتمد التصميم على أنبوب بلاستيكي أبيض بحجم 75 مل، مزيّن بالطباعة الشاشية (السلك سكرين) والطباعة بالوسادة. وقد وُضعت رسومات توضيحية مصمّمة بأسلوب مبسّط في وسط التصميم، حيث تظهر شخصية واحدة في أماكن ومواقف مختلفة على امتداد الخط. ويساعد الترميز اللوني المشترين على التمييز بين المنتجات. وقد اختُصر النص إلى أدنى حد ممكن، بحيث يمكن التعرّف على المنتج المطلوب بسرعة على الرف. أما السطح الأبيض فيُبقي الرسومات واضحة وسهلة الملاحظة.
The Recognition
About the جائزة A' Design Award البرونزية
Siela تغليف مستحضرات التجميل هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Siela تغليف مستحضرات التجميل قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Siela تغليف مستحضرات التجميل الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
- Dimensions & Packaging
- Plastic tube cream bottle 75 ml. White color
- Tags
- Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
- Production Technology
- Screen and pad printing method
- Design Challenge
- Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
- Research
- The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
- Inspiration
- Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
- Project Duration
- This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
- Operation Flow
- The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.
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