Greeninful هوية العلامة التجارية by Michelle Poon is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award الحديدية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
حديدالرسوم· 2022
Greeninful هوية العلامة التجارية
Client: Greenin'ful
جائزة A' Design Award الحديدية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #139444The Design
About Greeninful هوية العلامة التجارية
"غرينينفول" (Greeninful) هو مشروع لإعادة بناء هوية علامة تجارية صديقة للبيئة تدعم نمط حياة مستدامًا. تربط العلامة بين الأشخاص الذين يهتمون بالبيئة. ويُجسّد الشعار وجه المجتمع الأخضر، ويعكس روح العزيمة وحبّ الاستطلاع. وتعتمد الهوية البصرية على ألوان زاهية وضربات فرشاة جسورة وعناصر مرسومة باليد تحافظ على مرونتها في الاستخدام. وقد اختيرت الصور لتبدو ودودة وقريبة من الناس ومتمحورة حول المجتمع. وتنقل عملية إعادة بناء الهوية العلامة التجارية من كونها منصة تجارية إلى مجتمع يرفع مستوى الوعي العام بحماية البيئة.
The Recognition
About the جائزة A' Design Award الحديدية
Greeninful هوية العلامة التجارية هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Greeninful هوية العلامة التجارية إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Greeninful هوية العلامة التجارية بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
- Dimensions & Packaging
- This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
- Tags
- Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
- Production Technology
- The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
- Design Challenge
- The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
- Research
- We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.
From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together. - Inspiration
- The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
- Project Duration
- October 2021 - January 2022
- Operation Flow
- This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
- Team Members
- Michelle Kason
- Image Credits
- Image 1: Michelle Kason (Designer)
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