Valenlime التغليف by Wallrus Design Studio

Valenlime التغليف by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.

برونزالتغليف· 2022

Valenlime التغليف

by Wallrus Design Studio

Client: Valenlime Co.

جائزة A' Design Award البرونزية Winner in التغليف Category

13,949

Verified Award Winner

Verify Award Status for #139844

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Valenlime التغليف

"فالنلايم" هو تصميم تغليف للمكسّرات والفواكه المجففة الخالية من السكر والإضافات. تبلغ أبعاد العبوة 110 مم عرضًا و27.2 مم عمقًا و115 مم ارتفاعًا. وقد اختير هذا المقاس ليكون سهل الحمل ولتحقيق الاستفادة القصوى من سعة حاويات الشحن، مما يقلل من البصمة الكربونية للنقل. وتحلّ الألوان الزاهية المستوحاة من خطوط الإيكولاين والرسوم التوضيحية المطبوعة للفواكه محل الصور الفوتوغرافية. كما تُظهر نافذة شفافة الفواكه المجففة الحقيقية في الداخل، بينما يربط خيط من القنّب على امتداد الحافة بين الرسم التوضيحي والمحتوى.

The Recognition

About the جائزة A' Design Award البرونزية

Valenlime التغليف هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Valenlime التغليف قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Valenlime التغليف الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Dimensions & Packaging: Width 110mm x Depth 27.2mm x Height 115mm
Tags: Dried Fruit, Packaging, Creative Design, Valenlime
Production Technology: Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Design Challenge: We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Research: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiration: The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Project Duration: This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Operation Flow: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Team Members: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
Image Credits: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar