About Puer ملصق إنفوجرافيك by Evan Chen is a highly esteemed winner of the very prestigious 2026 جائزة A' Design Award الحديدية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.

حديدالرسوم· 2026

About Puer ملصق إنفوجرافيك

by Evan Chen

جائزة A' Design Award الحديدية Winner in الرسوم Category

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The Design

About About Puer ملصق إنفوجرافيك

"About Puer" هي مجموعة من ملصقات الإنفوجرافيك تتناول شاي البوير، وهو شاي تمتد جذوره إلى إقليم يونان في الصين. تبلغ أبعاد كل ملصق 500 × 700 مليمتر. تعرض السلسلة أنواع شجرة شاي البوير وخصائصها البيئية والتنوع الحيوي ومناطق المنشأ. كما تُشرح وظائف شاي البوير من منظورين بيولوجي وكيميائي. وتعمل النصوص والرسومات والمخططات والرسوم التوضيحية على تبسيط البيانات المعقدة ضمن بنية واضحة. ويهدف العمل إلى مساعدة الجمهور على تعلّم أساسيات الشاي ومشاركة ثقافة الشاي الصينية مع جمهور أوسع.

The Recognition

About the جائزة A' Design Award الحديدية

About Puer ملصق إنفوجرافيك هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون About Puer ملصق إنفوجرافيك إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى About Puer ملصق إنفوجرافيك بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
Dimensions & Packaging: Poster: 500mm*700mm
Tags: Infographic,logo,packaging,illustrations,graphics,aggs,
Production Technology: The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
Design Challenge: Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
Research: The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
Inspiration: The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
Project Duration: between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
Operation Flow: To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
Team Members: Evan Chen
Min Fang
Fan Zhang
Image Credits: Evan Chen