Shebude White عبوة المشروبات الكحولية by Wu Yao is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.
فضةالتغليف· 2023
Shebude White عبوة المشروبات الكحولية
by Wu Yao
Client: Shede Spirits Co. Ltd.
جائزة A' Design Award الفضية Winner in التغليف Category
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- Verified Award Winner
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The Design
About Shebude White عبوة المشروبات الكحولية
استخدم المصممون نمط اليشم من فترة الدول المتحاربة كعنصر رئيسي في العبوة الخارجية. يعتمد شكل الزجاجة على الشكل الأسطواني الأكثر كلاسيكية. النصف العلوي من زجاجة النبيذ عادي وشفاف، والنصف السفلي زجاج مخطط، والجزء السفلي مصنوع من الذهب على شكل جبال وأنهار صينية. الصندوق الخارجي الفضي مطبوع بأنماط صينية كلاسيكية. تقنية القطع أنيقة وقوية والأسلوب جديد وغير مقيد.
The Recognition
About the جائزة A' Design Award الفضية
Shebude White عبوة المشروبات الكحولية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Shebude White عبوة المشروبات الكحولية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وShebude White عبوة المشروبات الكحولية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
- Dimensions & Packaging
- 20cm x 10cm x 30cm
- Tags
- wine ，packaging，gift
- Production Technology
- Glass bronzing
- Design Challenge
- The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow
- Research
- As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations
- Inspiration
- we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
- Project Duration
- The project starts in Beijing in September 2021 It ends in Beijing in November 2021
- Operation Flow
- The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor
- Team Members
- Original designer: Wu Yao
Graphic designer: Zheng Ziyang
Graphic designer: Shi Huafeng
3D designer: Liao Hao
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