Moon and Tea Mid Autumn تغليف علبة هدايا by Chenxiang Xi

Moon and Tea Mid Autumn تغليف علبة هدايا by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الذهبية in تصميم التغليف Competition Category.

ذهبالتغليف· 2023

Moon and Tea Mid Autumn تغليف علبة هدايا

by Chenxiang Xi

Client: 5gN² Creative Design Studio

جائزة A' Design Award الذهبية Winner in التغليف Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moon and Tea Mid Autumn تغليف علبة هدايا

"القمر والشاي في منتصف الخريف" علبة هدايا صُمّمت لمهرجان منتصف الخريف الذي يُحتفل به تقليديًا في الصين في الشهر الثامن من السنة القمرية. العلبة مصنوعة من مواد طبيعية مثل الخيزران والسيراميك وقش القمح، وتحتوي على كعك القمر المحضّر بالأرز الملوّن المحلي وشاي البوإر. صُمّم كل جزء منها لإعادة الاستخدام؛ إذ يتحول الهيكل ولوح الغطاء المصنوع من الخزف الأبيض إلى صينية شاي، بينما يعمل المقبض كملعقة. أما العلبة الداخلية فيمكن تحويلها إلى فانوس قمري، ويمكن استخدام الجزء الكروي من الغطاء كمبخرة.

The Recognition

About the جائزة A' Design Award الذهبية

Moon and Tea Mid Autumn تغليف علبة هدايا هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Moon and Tea Mid Autumn تغليف علبة هدايا اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Moon and Tea Mid Autumn تغليف علبة هدايا مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Dimensions & Packaging: 24.5cm x 8.5cm x 30cm
Production Technology: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Design Challenge: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Research: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiration: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Project Duration: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Operation Flow: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Team Members: Chenxiang Xi and Chenling Zhang