Re Form طقم مجوهرات by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award البرونزية in تصميم المجوهرات Competition Category.
برونزالمجوهرات· 2023
Re Form طقم مجوهرات
by Chow Tai Fook Jewellery Creative Centre
Client: Chow Tai Fook Jewellery
جائزة A' Design Award البرونزية Winner in المجوهرات Category
Verified Award Winner
Verify Award Status for #142217The Design
About Re Form طقم مجوهرات
Re:Form هو طقم مجوهرات يتألف من ثلاث خرزات منزلقة وسلسلة. تُعدّ الخرزات المنزلقة عادةً أجزاءً خفية تُستخدم لضبط طول القلائد والأساور. يحوّل Re:Form الخرزة المنزلقة إلى العنصر الرئيسي في التصميم. يمكن وضع كل خرزة في أي موضع على امتداد السلسلة، بحيث يستطيع مرتديها تشكيل قلادة أو سوار أو تركيبات أخرى. تتيح سلسلة بطول 36 بوصة أكثر من 120 تركيبة، بينما تتيح سلسلة بطول 18 بوصة ما لا يقل عن 90 تركيبة. يدعو الطقم مرتديه إلى أن يكون شريكًا في الإبداع، ويعزّز أسلوبًا بسيطًا ودائمًا.
The Recognition
About the جائزة A' Design Award البرونزية
Re Form طقم مجوهرات هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Re Form طقم مجوهرات قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Re Form طقم مجوهرات الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
- Design Challenge
- Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
- Inspiration
- In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.
The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator. - Operation Flow
- Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
- Team Members
- Chow Tai Fook Jewellery Creative Centre
- Image Credits
- Chow Tai Fook Jewellery Creative Centre
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