W Chengdu التصميم الداخلي لفندق by Glyph Design Studio

W Chengdu التصميم الداخلي لفندق by Glyph Design Studio is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الذهبية in تصميم الفضاءات الداخلية والمعارض Competition Category.

ذهبالتصميم الداخلي· 2023

W Chengdu التصميم الداخلي لفندق

by Glyph Design Studio

Client: Glyph Design Studio Inc.

جائزة A' Design Award الذهبية Winner in التصميم الداخلي Category

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Colors

The Design

About W Chengdu التصميم الداخلي لفندق

دبليو تشنغدو هو مشروع تصميم داخلي لفندق أُنجز في مدينة تشنغدو بمقاطعة سيتشوان في الصين. يمتد المشروع على مساحة 26800 متر مربع، ويشمل مناطق عامة موزعة على خمسة مستويات ونحو 297 غرفة وجناحاً للضيوف. يستلهم التصميم الألوان الطبيعية لمحمية جيوتشايقو، والزخارف المستوحاة من أوبرا سيتشوان، والتاريخ المحلي للشعراء والقصائد. وتتناغم درجات الحجر والخشب المحايدة مع لمسات من الألوان الزاهية والزجاج ثنائي اللون الذي تتبدل ألوانه مع تغير الضوء. ويتوسط البهو عمل تركيبي على شكل شلال، بينما يرشد نمط أرضية حجرية انسيابية الضيوف عبر المساحات المختلفة.

The Recognition

About the جائزة A' Design Award الذهبية

W Chengdu التصميم الداخلي لفندق هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون W Chengdu التصميم الداخلي لفندق اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق W Chengdu التصميم الداخلي لفندق مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The portmanteau word: Du’titude is created to capture the essence of Chengdu's Plenitude natural environments and the people in Chengdu’s unique relaxed, light-hearted and open-minded characters.
The design sparks curiosity in an adventurous and edgy celebration of theatrical arts in daily life settings in Chengdu. Designed to provide an otherworldly experience rich with brand values in narrative and imagination. The natural colors and wonders of Jiuzhaigou, motifs extracted from Si Chung Opera, and prominent history of poets and poems were all reflected in the project. Created as an immersive hotel experience, guests are not only be seen in this theatrical setting but also become part of the performance.
Dimensions & Packaging: The project covers a total of 26800 sq. meters. The scope of work included public areas spanning over 5 levels, and approx. 297 guest rooms and suites.
Tags: WHotel, Glyphdesignstudio, WChengdu, Hotelinteriordesign, Hospitalitydesign,
Production Technology: The hotel is an inviting visual and tactile journey, among neutral tones in stones and wood while celebrating Chengdu's energy in bursts of vivid hues with materials such as dichroic glass. Its color-shifting properties reflect light changes and guests are mesmerized by the iridescent color effects.
The room combines a soft palette of soft tones accented with bright yellow. Yellow signifies fierceness, ambition and cool-headedness – perfectly suited for the W disruptors with their lust for life mindset. Programed light scenes evoke a strong sense of the theatrical stage especially in window area as if one were immersed within the act.
Design Challenge: The design is an equilibrium between brand identity on bold and witty VS. Client’s desire for an enduring scheme. The design must capture cultural imagination but with its own distinct identity.
Research: Guests are engaged within spaces by ways of storytelling within the context of physical, social and historical indigenous elements. Research was based on previous travel experiences to Chengdu, interviews with locals and surely the web and social media as references.
Inspiration: Sophisticated and sensual with ample playfulness. Custom elements are beautifully resolved: selection of stone coloration and special layout arrangements, over-scaled Shu Brocade-inspired wall graphics, and large suspended metal mesh echoes the drama of sweeping curtains. Polished and hairline textured metals reflect patron’s movement, lighting and objects creating an indefinite atmosphere. Public engagement through design by sensory stimulation, touch and material exploration allows guests and locals alike to experience the best of Chengdu within W.
Guest room design was drawn on an abstract notion of Bian Lian performances at local theatres. The mysterious and transformation aspects were magnified. Super graphic at headboard is animated by textured acrylic panels at front creating an effect similar to lenticular printing. The forms and shapes widely used for the Bian Lian masks are translated to organic shapes throughout the rooms.
Project Duration: Project completion : October 2020 in Chengdu, Sichuan China.
Operation Flow: The concept of fluidity is adopted throughout. Beginning with the entry sequence: a large waterfall installation was placed in the middle of the lobby with furniture placement along the perimeter to increase the hotel's programming flexibility. Whatever Whenever counters are placed in close proximity to elevators for the best guest experience. A giant Panda insider at the LED Mahjong table truly personifies locals' love for the game. Gradation of light to mid-grey stone forms a fluid floor pattern and leads guests to the passion points throughout the hotel.
Team Members: Gary Chan, Polly Chan, Marion Liu, Vicky Lo, Erica Cheung, Bora Yang, Ayako Sugino, Teresa Leung, Raymond Chan, Vanassa Chan, Carol Yeung, Ivy Choi, Yao Xu
Image Credits: Photographer : Ray Fang