China Merchants التصميم الداخلي لفرع مصرفي by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الحديدية in تصميم الفضاءات الداخلية والمعارض Competition Category.
حديدالتصميم الداخلي· 2023
China Merchants التصميم الداخلي لفرع مصرفي
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: China Merchants Bank
جائزة A' Design Award الحديدية Winner in التصميم الداخلي Category
Verified Award Winner
Verify Award Status for #142304The Design
About China Merchants التصميم الداخلي لفرع مصرفي
"تشاينا مِرشانتس" هو مشروع تصميم داخلي لفرع مصرفي أُنجز في شنتشن بالصين. تُقسَّم المساحة البالغة 870 متراً مربعاً إلى مناطق وظيفية مخصصة لاستقبال العملاء والانتظار والترفيه، تتوزع جميعها انطلاقاً من منطقة استراحة مركزية متكاملة. وقد اتُّخذ الشكل المربع، وهو الشكل المستخدم في نوافذ العمارة الصينية الكلاسيكية، نواةً بصرية للتعبير عن الرصانة والانفتاح. ويجتمع الخشب والجلد والزجاج والإضاءة بحرارة لونية تبلغ 5500 كلفن مع الحدود السوداء وألوان العلامة التجارية لتكوين أجواء هادئة. وقد خُطِّط للفرع ليكون مكاناً للتواصل الاجتماعي اليومي والاستجمام.
The Recognition
About the جائزة A' Design Award الحديدية
China Merchants التصميم الداخلي لفرع مصرفي هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون China Merchants التصميم الداخلي لفرع مصرفي إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى China Merchants التصميم الداخلي لفرع مصرفي بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
- Dimensions & Packaging
- 870㎡
- Tags
- Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
- Production Technology
- Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
- Design Challenge
- The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
- Research
- Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
- Inspiration
- In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
- Project Duration
- The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
- Operation Flow
- The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
- Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang
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