BLS World مجمع متعدد الاستخدامات by SEA Design Group

BLS World مجمع متعدد الاستخدامات by SEA Design Group is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الفضية in تصميم العمارة والمباني والهياكل Competition Category.

فضةالعمارة· 2023

BLS World مجمع متعدد الاستخدامات

by SEA Design Group

Client: SEA Design

جائزة A' Design Award الفضية Winner in العمارة Category

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The Design

About BLS World مجمع متعدد الاستخدامات

"بي إل إس وورلد" هو مجمع متعدد الاستخدامات يقع في مدينة هاينينغ بالصين، ويجمع بين المكاتب وفندق ومرافق تجارية. يتألف المشروع من برج يبلغ ارتفاعه 268 متراً وعدد من المباني القاعدية (البوديوم). ويضم البرج المكوّن من 51 طابقاً طوابق مكتبية وفندقاً من فئة الخمس نجوم، مع بهو سماوي ومرصد سماوي على ارتفاع 222.8 متراً. أما المباني القاعدية فتحتوي على متاجر ومركز للمؤتمرات ومركز إعلامي. وقد كُسي البرج بنظام واجهة ستائرية وحدوية زجاجية بالكامل يسهم في توفير الطاقة. وقد صاغت أساليب التصميم البارامتري شكل المبنى والفضاءات الداخلية المرنة.

The Recognition

About the جائزة A' Design Award الفضية

BLS World مجمع متعدد الاستخدامات هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون BLS World مجمع متعدد الاستخدامات عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وBLS World مجمع متعدد الاستخدامات إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a strategy of balancing economy with urban context, art, technology and nature are incorporated into the 268m-high tower, hence generating a series of novel, fun spaces. The architects deepened the design to enhance flexibility, variability and fusion between spaces, and resorted to parametric design approaches to ensure the compatibility between the high-cost, long-lifespan spaces and constant technological development, so as to open a new chapter for CBD-based landmark architecture.
Dimensions & Packaging: Site area: 39,586 square meters
Gross floor area: 182,930.2 square meters
Project type: Office&Hotel
Tags: BLS Group, tower design, city landmark, Sky Observatory, mixed-use commercial complex, the tallest building in Haining, Haining Medium Center, Juanhu Lake landmark, ultra high-rise building, Sky Lobby
Production Technology: The tower adopts an all-glass curtain wall system, to enhance the building's integrality. The alteration between transparency and opaqueness of curtain walls offers flexibility for blocking or bringing in outdoor environment, and the plug-in unitized curtain wall system helps save energy.
The podiums apply a curtain wall system of glazing and perforated aluminum sheets, showing a contrast of solidness and lightness. Parametric design methods render a dynamic and expressive architectural image.
Design Challenge: The project is an ultra high-rise complex integrating a five-star hotel, BLS headquarters, office of Haining Medium Center, and an international banquet center. The various functions lead to complicated and interweaving circulation routes in the basement and complex vertical traffic of the tower. Therefore, the main challenge is how to build a convenient and efficient internal and external circulation system, so as to ensure the convenient, orderly operation of various building functions.
Research: Located in Haining, the project is a landmark-oriented development, aiming to establish a leading architectural system, create a vigorous display surface for the city, as well as accelerate the development of the surrounding areas. Based on the integration of conference & exhibition center, world-class commercial center, leisure facilities, 5 star hotel and 5A-class office building, as well as a new architectural design concept, the project will perform an exemplary effect.
Inspiration: BLS World Trade Center is a large mixed-use complex intended to offer unparalleled workspace and luxury hotel in Eastern China, and to stimulate the growth and vitality through redefining Haining's city skyline. The tower building soars upwards into the sky, showing the beauty of strength. The neat curtain walls are rhythmic and dynamic, and the iconic tower crown shaped by the upward-stretching building form echoes the city's rapid economic growth.
Project Duration: PROJECT DURATION: 2019.12-2023.12
Location: Southeast of the intersection of Haizhou East Road and Zonghai Road, Haining, Jiaxing City, Zhejiang Province, China
Operation Flow: The project comprises a tower and several podiums. The 51-floor tower mainly accommodates offices and a five-star hotel. The hotel is set on the higher levels, featuring a "SKy Lobby" and a "Sky Observatory" set at a height of 222.8 meters, which offers 360-degree aerial views of the cityscape. The podiums include commercial facilities, a conference center and a media center. The whole complex is a mixed-use cultural & business center that integrates ecology, industry, tourism and leisure.
Team Members: SEA Design Group
Hu Chen
Li Xiaolan
Wu Zhengyu
Sheng Ting
Liu Zhongwei
Shi Jimin
Yu Shijun
Liu Jinnan
Li Hegang
Lin Chuzhong
Wang Xin
Wu Jie
Ding Chun
Zhao Tong
Image Credits: SEA Design