Ocean Blue تغليف مشروب كحولي by Jingzhang Xiao and Dongyan Ruan is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.
برونزالتغليف· 2023
Ocean Blue تغليف مشروب كحولي
by Jingzhang Xiao and Dongyan Ruan
Client: Jiangsu Yanghe Distillery Co., Ltd
جائزة A' Design Award البرونزية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #142370The Design
About Ocean Blue تغليف مشروب كحولي
"أوشن بلو" هو تصميم تغليف لمشروب الباijiu الصيني الروحي. تتبع القارورة نسب متتالية فيبوناتشي الحلزونية، ما يمنحها شكلًا متوازنًا ونابضًا بالحركة يسهل الإمساك به وفتحه. يُزيَّن الجزء العلوي بوميض ذهبي يستدعي رمال الشاطئ، في حين يأتي الجزء السفلي بلون أزرق البحر. وقد استُخدمت تقنيات الطباعة الحجرية بألواح النحاس، وتشكيل عين القط، والنقش البارز لتحسين ملمس السطح. أما العلبة الخارجية فهي مصنوعة من الورق المقوى الرمادي مع تجليد داخلي أبيض، ووسادة إسفنجية، وحاضنة منسوجة. ويربط نظام ترميزي بين كل قارورة وعلبة وصندوق للمساعدة في حماية المنتج من التقليد والتزوير.
The Recognition
About the جائزة A' Design Award البرونزية
Ocean Blue تغليف مشروب كحولي هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Ocean Blue تغليف مشروب كحولي قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Ocean Blue تغليف مشروب كحولي الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
- Dimensions & Packaging
- 140mmx115mmx320mm，
- Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister. - Design Challenge
- Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
- Research
- In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases. - Inspiration
- The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
- Project Duration
- 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Operation Flow
- The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
- Team Members
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
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