Flow تغليف النبيذ by Wei Sun is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.

فضةالتغليف· 2023

Flow تغليف النبيذ

by Wei Sun

Client: DOTONE Brand Design

جائزة A' Design Award الفضية Winner in التغليف Category

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Verified Award Winner

Verify Award Status for #142586

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flow تغليف النبيذ

"Flow" هو تصميم تغليف للنبيذ الأبيض يشجّع على الشرب باعتدال. تأخذ الزجاجة شكل الساعة الرملية وهي مصنوعة من زجاج شفاف مزدوج الطبقات. تتيح الطبقة الخارجية البسيطة رؤية الوعاء الداخلي ذي الشكل الساعي الرملي. وقد طُبع على سطح الزجاجة مقياس مُدرَّج بالمليلتر. يجعل شكل الساعة الرملية السائل يتدفق ببطء، فيستغرق الصبّ وقتًا أطول ويصبح التحكم في الكمية المصبوبة أسهل. أما العلبة الخارجية فهي مصنوعة من مادة PVC الشفافة. يربط "Flow" بين الشرب ومرور الزمن، ويذكّر الناس بأهمية الاعتناء بالصحة.

The Recognition

About the جائزة A' Design Award الفضية

Flow تغليف النبيذ هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Flow تغليف النبيذ عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وFlow تغليف النبيذ إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a white wine packaging that advocates people's healthy drinking. It uses "hourglass" as a container and advocates the product concept of "healthy drinking and cherishing time". The bottle is supplemented with a scale (ml) to remind everyone of the emotional changes caused by drinking to a certain extent. With the design of two layers of transparent glass, the simple shape of the first layer makes it possible to see the transparent hourglass container of the second layer.
Dimensions & Packaging: Bottle size: Width 70mm x Depth 70mm x Height 320mm
Transparent box size: width 100mm x Depth 100mm x Height 350mm
Tags: White wine, White wine bottle design, White wine packaging design, Packaging design, Hourglass
Production Technology: The entrusted factory uses 3D printing technology to make samples and feedback the implementation details. After confirmation, custom development molds. The outer packaging is made of transparent PVC, the text is printed in spot color, and the logo and product name are made of embossed, frosted silver, and light silver.
The white wine is designed with transparent double-layer glass. First, the model is injection-molded with acrylic, and then the real object is presented with glass.
Design Challenge: The original intention of the design is to creatively control drinking behavior, but this may be different from the sales appeal of commodities in the market, because people often like to use commodities conveniently, and this hourglass-type liquor is a reverse thinking, because on the surface it looks It may seem unfriendly, but in fact this product design that makes drinking in moderation is really concerned about people's health. It takes a little time and getting used to when users try to use it.
Research: Collecting relevant news, it is found that hundreds of thousands of people die from drinking in China every year, and most of the deaths caused by drinking are due to excessive drinking or uncontrolled drinking. Therefore, it is hoped that through design, people can drink healthily, cherish life and pay attention to family. Therefore, the original intention of FLOW's design is to effectively help people to drink reasonably. Whether it is visually or from the scale marked on the bottle, it always reminds people not to drink too much, and the shape of the hourglass can make the alcohol flow slowly and make pouring wine. control.
Inspiration: The hourglass symbol represents the passage of time to remind people to cherish time and life, and the hourglass shape can make alcohol flow slowly; the scale on the auxiliary bottle reminds drinkers to enjoy alcohol properly, cherish time, reflect on the bad results of indulgence, and cherish health. There is no better container for reminding people to drink responsibly than the hourglass, and most importantly, it is a real, three-dimensional hourglass that is more impressive.
Project Duration: The project started in Shenzhen in March 2020 and was completed in Shenzhen in September 2020.
Operation Flow: When using the product, the shape of the hourglass of the wine bottle allows the alcohol to flow slowly in the bottle, and the palm of your hand can perceive the ongoing pouring behavior by touching the scale on the wine bottle. In order to shorten the waiting time for pouring wine, the user will subconsciously control the amount of alcohol poured into the wine glass, so as to limit drinking.
Patents: All copyrights DOTONE Brand Design,2020
Image Credits: Image #1-#5
Designer,Wei Sun,2020
3D modeling renderer,Mingran Wu,2020
3D modeling renderer,Jiaying Zheng，2020