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Colmo Ai Home التصميم الداخلي لصالة عرض الأجهزة المنزلية by Re and Der Design Plc

Colmo Ai Home التصميم الداخلي لصالة عرض الأجهزة المنزلية by Re and Der Design Plc is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الفضية in تصميم الفضاءات الداخلية والمعارض Competition Category.


فضةالتصميم الداخلي· 2023

Colmo Ai Home التصميم الداخلي لصالة عرض الأجهزة المنزلية

by Re and Der Design Plc

Client: Shanghai COLMO home appliances Co., Ltd

جائزة A' Design Award الفضية Winner in التصميم الداخلي Category

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Verified Award Winner

Verify Award Status for #143660

Colors

The Design

About Colmo Ai Home التصميم الداخلي لصالة عرض الأجهزة المنزلية

"كولمو إيه آي هوم" هو تصميم داخلي لمركز تجربة الأجهزة المنزلية تبلغ مساحته 225 مترًا مربعًا. يعرض التصميم الأجهزة الذكية ضمن بيئة معيشية عصرية. تتبع الألوان البسيطة والأسلوب المبسّط مفهوم الباوهاوس الجديد. وقد جرى الجمع بين الرخام والمعدن والزجاج لإثراء الفراغ وإضافة طبقات بصرية وملمسية. ويشكّل رمز المثلث المستوحى من اسم العلامة التجارية مخطط التوزيع ويوجّه انسيابية الحركة. وتفصل الأشكال المقعّرة والمحدّبة بين المناطق مع الحفاظ على الاستمرارية البصرية. ويربط نظام تحكم مركزي الأجهزة معًا ضمن سيناريو منزلي ذكي واحد.

The Recognition

About the جائزة A' Design Award الفضية

Colmo Ai Home التصميم الداخلي لصالة عرض الأجهزة المنزلية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Colmo Ai Home التصميم الداخلي لصالة عرض الأجهزة المنزلية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وColmo Ai Home التصميم الداخلي لصالة عرض الأجهزة المنزلية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As the first whole house intelligent family scenario experience center worldwide, this project, based on the brand positioning, story and design concept, achieves the perfect integration of AI household appliances and modern home space from minimalist colors, multiple materials, visual elements and other aspects, and builds a super scenario which intelligently links the whole home, providing elite customers with a solution to full scene smart life.
Dimensions & Packaging
Covering an area of 225 square meters
Tags
Super scenario, Interaction between human and scenario, Whole house Intelligence, Smart life, Immersive experience
Production Technology
Based on the concept of the New Bauhaus, this project is designed with a simple style and integrates wisdom into living.
The comparison and combination of different materials including marble, metal and glass enrich the space, which also leads to a more layered visual and tactile experience.
Considering productfeatures and spatial layout, the project utilizes concave and convex, dislocation, etc. to subtly separate the space when keeping spatial and visual continuity.
Design Challenge
As the first whole house intelligent family scenario experience center worldwide, this project sheds the independent combination pattern of traditional household appliance experience commercial space, and adopts the distributed wire drive technology to construct an integrated ideal life scenario intelligently linking appliances of the same brand, realizing a themed scenario, emotional interaction and intelligent whole house to bring users at home a practical intelligent interactive experience.
Research
COLMO, a high end brand of AI technology, is developed by Midea Group, one of Fortune Global 500, for strategictransformation. Focusing on high end consumers that have a view of globalization as well as a good taste,pay attention to comfortable, convenient life and enjoy intelligent technology, the brand integrates core AI technology into high end household appliances and unleashes rationality with simple design, leading the new blending of life scenario of modern elites and life aesthetics.
Inspiration
Inspired by Mont Blanc, the tallest mountain of the Alps and the birthplace of COLMO, the project follows the brand positioning featuring high end and intelligence to meet the needs of its target group.
The whole house intelligent high end family scenario constructed by the full range of products of the same brand brings users an interactive one step consumption experience, so as to offer them macro, comprehensive consumption options.
Project Duration
This project was designed and developed in Hangzhou in December, 2020. It was launched and displayed in the headquarters of COLMO, Guangzhou, in May, 2021.
Operation Flow
This project extracts the triangle symbol M from COLMO and applies it to the spatial layout, which forms an extended visual effect to spur customers to explore the space and optimizes the traffic flow to enriches user experience.
The central air-conditioning control system that links other appliances of the same brand, together with the construction of a themed whole house intelligent scenario, provides an intelligent and convenient interactive experience for users.

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