Tongming Vision Correction **شعار** by Kuaiyu Tang

Tongming Vision Correction **شعار** by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الفضية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.

فضةالرسوم· 2023

Tongming Vision Correction شعار

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

جائزة A' Design Award الفضية Winner in الرسوم Category

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Verified Award Winner

Verify Award Status for #144198

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Colors

The Design

About Tongming Vision Correction شعار

"تونغمينغ لتصحيح البصر" هو شعار صُمّم لمركز متخصص في تصحيح البصر لدى الشباب والأطفال. يحمل اسم "تونغمينغ" معنى البؤبؤ والسطوع، ولذلك اعتُمد البؤبؤ عنصرًا تصميميًا رئيسيًا. وقد رُتّبت ثلاثة بؤبؤات بدرجات وضوح متفاوتة في تسلسل يجسّد مسار التصحيح من الضبابية إلى الوضوح. ويُطبَّق الشعار على بطاقات العمل ودفاتر الملاحظات والملصقات؛ إذ تُطبع بطاقات العمل والطقم غير الرسمي على ورق خاص، في حين تعتمد الملصقات على مواد التصوير الخارجية.

The Recognition

About the جائزة A' Design Award الفضية

Tongming Vision Correction **شعار** هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Tongming Vision Correction **شعار** عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وTongming Vision Correction **شعار** إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang