Super Ego الفن الرقمي by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الفضية in تصميم الرسوم الحاسوبية والنمذجة ثلاثية الأبعاد Competition Category.
فضةالرسوم الحاسوبية· 2023
Super Ego الفن الرقمي
Client: Kutuko Studio SL
جائزة A' Design Award الفضية Winner in الرسوم الحاسوبية Category
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- Verified Award Winner
- Verify Award Status for #144876
The Design
About Super Ego الفن الرقمي
سوبر إيجو، مشروع فني يسخر من ثقافة المستهلك وتأثير وسائل التواصل الاجتماعي على الناس. يهدف المشروع إلى انتقاد التغذية المصطنعة لغرور الناس من خلال الإعجابات والمتابعين على منصات التواصل الاجتماعي مثل Instagram. لقد أرادت إنشاء تمثيل مجازي للأبطال الخارقين الجدد في المجتمع، الذين تدور حياتهم حول الحصول على المزيد من الإعجابات والمتابعين. يركز المشروع على Instagram، حيث يتم عرض كل صورة منشورة عبر الإنترنت كواجهة عرض لجذب انتباه المستخدمين.
The Recognition
About the جائزة A' Design Award الفضية
Super Ego الفن الرقمي هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Super Ego الفن الرقمي عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وSuper Ego الفن الرقمي إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
- Dimensions & Packaging
- 4960X7015 Pixeles, Tiff RGB
- Tags
- 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
- Production Technology
- For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
- Design Challenge
- The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
- Research
- Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
- Inspiration
- The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
- Project Duration
- The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
- Operation Flow
- Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
- Patents
- Kutuko Studio SL
- Team Members
- COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain - Image Credits
- Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
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