Movie Boxed حملة إعلانية by Shaoyang Chen

Movie Boxed حملة إعلانية by Shaoyang Chen is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award البرونزية in تصميم الإعلان والتسويق والاتصال Competition Category.

برونزالإعلان· 2023

Movie Boxed حملة إعلانية

by Shaoyang Chen

Client: AyDaDa

جائزة A' Design Award البرونزية Winner in الإعلان Category

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Verified Award Winner

Verify Award Status for #146280

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Movie Boxed حملة إعلانية

"Movie Boxed" هي حملة إعلانية أُنشئت للعرض الأول لفيلم "Boxed". تحمل الحملة استعارة الصندوق في كل تطبيقاتها؛ إذ يتبع تسلسل العنوان، وشارة النهاية، والملصق، والتذكرة، وبطاقة الصحافة، وسوار المعصم، وملصق موقف الحافلات المتحرك فكرةً واحدة. تُرتَّب الحروف الطباعية في أشكال صندوقية صارمة، بما في ذلك علامات الترقيم. ويتناغم خط طباعي تاريخي مكثف وثقيل مع الألوان الكلاسيكية للفيلم. وتُوزَّع على الجمهور عند مدخل قاعة العرض أساور معصم تستحضر شكل الأصفاد.

The Recognition

About the جائزة A' Design Award البرونزية

Movie Boxed حملة إعلانية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Movie Boxed حملة إعلانية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Movie Boxed حملة إعلانية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Dimensions & Packaging: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Tags: Branding, Campaign, Graphic Design
Production Technology: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Design Challenge: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Research: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Inspiration: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Project Duration: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Operation Flow: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patents: Copyrights belong to Alam Virk and Shaoyang Chen
Image Credits: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber