Tick Tock معرض الساعات by Omid Majdtaheri and Sara Golzarroshan is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الفضية in تصميم الفضاءات الداخلية والمعارض Competition Category.
فضةالتصميم الداخلي· 2023
Tick Tock معرض الساعات
by Omid Majdtaheri and Sara Golzarroshan
جائزة A' Design Award الفضية Winner in التصميم الداخلي Category
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The Design
About Tick Tock معرض الساعات
كان تصميم معرض تيك توك للساعات الواقع في يزد، إيران، في مساحة صغيرة مع التركيز على تأثير بصري بسيط ومنخفض التكلفة وعصري، تجربة مميزة. هذا المعرض هو راوي لعبة توقفت في الزمن. استُلهم المفهوم الأساسي من لعبة تيتريس. الأشكال التي توضع فوق بعضها البعض تخلق أشكالاً عشوائية. على عكس اللعبة، هنا، يتم وضع صناديق بنفس الأبعاد، ولكن مع تغيير في اتجاهاتها، معاً، وهذا يمكن أن يغير وظيفتها: مثل تغيير عقارب الساعة خلال اليوم، مما يؤدي إلى تغيير في وظيفة المستخدمين.
The Recognition
About the جائزة A' Design Award الفضية
Tick Tock معرض الساعات هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Tick Tock معرض الساعات عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وTick Tock معرض الساعات إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.
- Dimensions & Packaging
- Width 3200 mm x Depth 2800 mm x Height 2400 mm
- Tags
- Tick Tock, Watch, Gallery, Conceptual Design, Module, Form, Iran, Yazd
- Production Technology
- This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.
- Design Challenge
- In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.
- Research
- During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.
- Inspiration
- The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.
- Project Duration
- Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.
- Operation Flow
- This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.
- Team Members
- Omid Majdtaheri
Sara Golzarroshan - Image Credits
- Image #1: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #2: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #3: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #4: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #5: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
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