Xiling منصة الإنسان الرقمي by Baidu AI Cloud

Xiling منصة الإنسان الرقمي by Baidu AI Cloud is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الفضية in تصميم الواجهات والتفاعل وتجربة المستخدم Competition Category.

فضةالواجهات· 2023

Xiling منصة الإنسان الرقمي

by Baidu AI Cloud

Client: Baidu Online Network Technology (Beijing) Co., Ltd

جائزة A' Design Award الفضية Winner in الواجهات Category

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The Design

About Xiling منصة الإنسان الرقمي

"شيلينغ" هي منصة لإنتاج وتشغيل البشر الرقميين تربط الشركات بالمستهلكين. يُنشئ المستخدمون بشرًا رقميين واقعيين انطلاقًا من الصور والكلمات المفتاحية وضبط المعطيات. ويُدعم البث المباشر بطريقتين: إما مدفوعًا بالذكاء الاصطناعي أو مدفوعًا بشخص حقيقي، حيث تلتقط كاميرا واحدة الحركة وتعبيرات الوجه. أما مقاطع الفيديو فتُنتج عبر إدخال أوامر الإنسان الرقمي في محرِّر غير خطي. وقد جرى تحديد معايير التجربة للأشخاص والأنشطة والمَشاهد، بحيث يُصنع محتوى الإنسان الرقمي بتكلفة منخفضة وفي وقت قصير.

The Recognition

About the جائزة A' Design Award الفضية

Xiling منصة الإنسان الرقمي هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Xiling منصة الإنسان الرقمي عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وXiling منصة الإنسان الرقمي إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a production and operation platform, this platform connects enterprises on one end and consumers on the other. By breaking down the people, services, and environment in the digital human service scenario, and gradually integrating experience design and AI technology, the platform has achieved the ability to create digital humans, conduct live streaming, and generate videos easily, at low cost, and in a short period of time. It also improves consumer experience of using digital human products.
Dimensions & Packaging: PC,web,computer,Artificial intelligence technology enables the creation, animation, and video generation of digital humans.
Tags: User experience, digital humans, artificial intelligence, live streaming
Production Technology: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Design Challenge: The biggest challenge is how to ensure that the Xiling Digital Human Live Streaming Platform is both efficient and user-friendly in producing content, while also being able to produce digital content that satisfies consumers. Based on this, we have broken down the digital human service scenario into atomic levels, defining experience standards and embedding AI capabilities at each level to ensure the quality of the digital human experience in core elements such as humans, activities, and scenes, thus achieving both good and fast results in digital human production.
Research: We conducted market research and user interviews and found that with the further development of the digital economy, people's demand for digital life has also increased. There is a growing contradiction between the needs of enterprises for digital humans and the high cost and long cycle of digital human creation. The emergence of this platform can help enterprises to quickly and efficiently provide content services of digital humans, and accelerate the global digitization process.
Inspiration: As digital humans have gradually entered people's daily lives from games and films, the current high-cost and long-cycle model of creating digital humans can no longer meet the needs of enterprises for using digital humans. Enterprises urgently need a low-cost and short-cycle way them could afford and use digital humans well. Therefore, leveraging its years of AI expertise, Baidu has developed this platform to accelerate the process of the digital era.
Project Duration: This project was launched in January 2022 in Beijing and made its first appearance in China in July 2022. It is still ongoing and the team members are based in Beijing, China.
Operation Flow: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. AI-driven digital humans can interact with the audience through Q&A sessions. Human-driven live streaming can be achieved directly with a single camera for capturing movements and facial expressions to drive the digital human. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Patents: CN202230461344.8.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461334.4.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230460831.2.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461301.X.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230484501.7.Baidu Online Network Technology (Beijing) Co., Ltd.2022
Team Members: Zhejia Zhang
Ningqian Ma
Wei Wang
Haoyuan Ma
Tingting Wang
Youping Yu
Qian Liu
Shiyan Li
Zhun Wu
Zhangyu Gu
Yutong Xiao
Jian Yang
Long Cang
Xin Guo
Lu Zhang