Bamboo Craft Festival الرسم التوضيحي السردي المعماري by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الفضية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
فضةالرسوم· 2023
Bamboo Craft Festival الرسم التوضيحي السردي المعماري
Client: Wing Sze Kung
جائزة A' Design Award الفضية Winner in الرسوم Category
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- Verified Award Winner
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The Design
About Bamboo Craft Festival الرسم التوضيحي السردي المعماري
استجابة للتوسع الحضري الكاسح في هونغ كونغ وما نتج عن ذلك من خسارة تنوعها الثقافي، تم تصميم مهرجان مصنوعات الخيزران بمنصات وهياكل مؤقتة شاسعة ومرتفعة من الخيزران، مما يخلق احتفالًا مكانيًا حضريًا للحفاظ على ثقافات وتقاليد حياة الشوارع المحلية وتنشيطها. والحرفية. يقام المهرجان سنويًا ويهدف إلى إشراك الجمهور في تجربة واستكشاف ثقافات الشوارع المحلية والحرفية من خلال ورش العمل والعروض التي تجسد روح هونغ كونغ.
The Recognition
About the جائزة A' Design Award الفضية
Bamboo Craft Festival الرسم التوضيحي السردي المعماري هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Bamboo Craft Festival الرسم التوضيحي السردي المعماري عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وBamboo Craft Festival الرسم التوضيحي السردي المعماري إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
- Dimensions & Packaging
- Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books - Tags
- illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
- Production Technology
- printed materials: printed illustration, storybook
- Design Challenge
- The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
- Research
- More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
- Inspiration
- Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
- Project Duration
- The project started at Jan 2022 and finished at June 2022 in Hong Kong
- Operation Flow
- The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively. - Image Credits
- Wing Sze Wincy Kung
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