Ecommuni Brochure تصميم خدمة تجربة المعارض by Xi Zhu

Ecommuni Brochure تصميم خدمة تجربة المعارض by Xi Zhu is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الحديدية in التصميم الشمولي والاستراتيجي والخدمي Competition Category.

حديدالخدمات· 2023

Ecommuni Brochure تصميم خدمة تجربة المعارض

by Xi Zhu

جائزة A' Design Award الحديدية Winner in الخدمات Category

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Verified Award Winner
Verify Award Status for #150074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure تصميم خدمة تجربة المعارض

"كتيّب Ecommuni" هو تصميم خدمة يتيح لزوّار المعارض إنشاء كتيّبات مخصّصة. يختار الزائر المعروضات أثناء جولته في المعرض عبر لمس ملصقات NFC الموضوعة بجانب المنتجات. وتُجمَع العناصر المختارة في كتيّب رقمي يمكن تحريره من خلال تطبيق، بما يشمل تغيير التخطيط والعناوين والأيقونات الصغيرة. ويُنشأ الغلاف تلقائيًا استنادًا إلى مسار التجوّل داخل المعرض. ولا يُطبع الكتيّب على الورق إلا عند مغادرة الزائر، ما يقلّل من هدر الورق، فيما تدعم البيانات المجمّعة قطاع المعارض.

The Recognition

About the جائزة A' Design Award الحديدية

Ecommuni Brochure تصميم خدمة تجربة المعارض هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Ecommuni Brochure تصميم خدمة تجربة المعارض إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Ecommuni Brochure تصميم خدمة تجربة المعارض بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang