Nu Us تغليف المكمّلات الغذائية by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.
حديدالتغليف· 2023
Nu Us تغليف المكمّلات الغذائية
Client: Salvita Design
جائزة A' Design Award الحديدية Winner in التغليف Category
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The Design
About Nu Us تغليف المكمّلات الغذائية
"Nu Us" هي عبوة مصممة لمكمّل غذائي معزّز للمناعة يُتناول بجرعتين يوميتين. تحتوي المجموعة على زجاجتين: زجاجة بيضاء لكبسولات الصباح وزجاجة سوداء لكبسولات المساء. ويجعل التباين بين الأسود والأبيض التمييز بين الجرعتين أمرًا سهلًا. ويميّز كل زجاجة رمزٌ باللون الأصفر، هو الشمس أو القمر. ويندمج الرمزان في شكل واحد عند وضع الزجاجتين جنبًا إلى جنب، ما يشير إلى أن الكبسولتين تُتناولان معًا. أما الملصقات فقد طُبعت بتقنية الطباعة الشاشية (السلك سكرين) وتستخدم خطًا بسيطًا بأحرف كبيرة.
The Recognition
About the جائزة A' Design Award الحديدية
Nu Us تغليف المكمّلات الغذائية هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Nu Us تغليف المكمّلات الغذائية إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Nu Us تغليف المكمّلات الغذائية بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
- Dimensions & Packaging
- Label is Width 163 mm x Height 60 mm
- Tags
- Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- Screen printing
- Design Challenge
- The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
- Research
- Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
- Inspiration
- Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
- Project Duration
- Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
- Operation Flow
- Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
- Image Credits
- Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)
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