Reshock Coffee تغليف المنتج by Weiche Wu is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.
برونزالتغليف· 2023
Reshock Coffee تغليف المنتج
by Weiche Wu
Client: Reshock Coffee
جائزة A' Design Award البرونزية Winner in التغليف Category
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The Design
About Reshock Coffee تغليف المنتج
Reshock Coffee هي علامة تجارية تايوانية من مقاطعة تشيايي. يقوم المؤسس باختيار حبوب البن عالية الجودة المزروعة في جبل علي، ويقدمها للعالم. تصميم Reshock Coffee مستوحى من جمال منظر شروق الشمس على الجبل. الشعار يوضح أجواء هذه المشاعر الجميلة. يعرض صندوق الهدايا رحلة التعبير عن شروق الشمس، وتظهر العبوات الداخلية عناصر الطبيعة والثقافة من هذه الأرض الشاسعة. من خلال فتح العلبة، لا يمكنك تذوق هذه القهوة عالية الجودة فحسب، بل يمكنك أيضًا تجربة لحظة شروق الشمس الرائعة من الجبل.
The Recognition
About the جائزة A' Design Award البرونزية
Reshock Coffee تغليف المنتج هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Reshock Coffee تغليف المنتج قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Reshock Coffee تغليف المنتج الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
- Dimensions & Packaging
- 420 mm x 200 mm x 40 mm
- Tags
- coffee, packaging design, sunrise, Ali Mountain, Taiwan
- Production Technology
- The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
- Design Challenge
- Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
- Research
- Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
- Inspiration
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
- Project Duration
- The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
- Operation Flow
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time. - Patents
- Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021. - Team Members
- Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang - Image Credits
- Photographer: Weiche Wu
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