Japanese Sake تصميم العبوة by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.
فضةالتغليف· 2023
Japanese Sake تصميم العبوة
Client: Hasegawa Brewery Co.
جائزة A' Design Award الفضية Winner in التغليف Category
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- Verified Award Winner
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The Design
About Japanese Sake تصميم العبوة
هذا تصميم خاص للساكي تم إنشاؤه للاحتفال بالذكرى الـ 180 لمصنع جعة هاسيغاوا ساكي. لقد توارثت الأجيال 180 عامًا من الذوق والمهارات التقليدية، وتم استخدام حلقة الشجرة باعتبارها الصورة المرئية الرئيسية للتعبير عن التاريخ والمستقبل. ألوان الصندوق الخارجي بالكامل مستوحاة من الرسم بالحبر للتعبير عن التقاليد والفخامة. تتم طباعة الشعار التذكاري باللون الذهبي ليتناسب مع شعار العائلة لمصنع الجعة. الزجاجة بالداخل عبارة عن صورة سوداء متباينة. تعبر خشونة الزجاجة عن ثقل التقاليد والتكنولوجيا.
The Recognition
About the جائزة A' Design Award الفضية
Japanese Sake تصميم العبوة هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Japanese Sake تصميم العبوة عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وJapanese Sake تصميم العبوة إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
- Team Members
- Printing: Takakuwa Art Printing Co.
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