Kahisu تغليف مشروب الخل الياباني by Shinji Arashigawa

Kahisu تغليف مشروب الخل الياباني by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.

برونزالتغليف· 2023

Kahisu تغليف مشروب الخل الياباني

by Shinji Arashigawa

Client: Applied Kansei Center

جائزة A' Design Award البرونزية Winner in التغليف Category

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The Design

About Kahisu تغليف مشروب الخل الياباني

كاهيسو هو مشروب الخل الياباني الذي يحمل رسالة أخلاقية، وهو الأول من نوعه في اليابان. يُصنع من قشور البرتقال المر التي كانت تُهدر سابقاً بعد عصر العصير. مفهوم التصميم هو "تصميم فني للخيار الأخلاقي". للتعبير عن نكهتين جديدتين تجمع بين الطعم الحمضي للخل وحلاوة الفاكهة ومرارة قشور البرتقال المر، واللحظة الخاصة لشربهما، تم استخدام زجاجة من نوع الشمبانيا، مستوحاة من عالم فنانين عظيمين، غوغان (المزيج G) ومونيه (المزيج M). تستخدم علبة الهدايا الحد الأدنى من مواد الكرتون لحمل زجاجتين بشكل جميل.

The Recognition

About the جائزة A' Design Award البرونزية

Kahisu تغليف مشروب الخل الياباني هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Kahisu تغليف مشروب الخل الياباني قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Kahisu تغليف مشروب الخل الياباني الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimensions & Packaging: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Tags: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Production Technology: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Design Challenge: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Research: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiration: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Project Duration: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Operation Flow: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Team Members: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa