Zao from Xinghua Village تغليف المشروبات الكحولية by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.
فضةالتغليف· 2023
Zao from Xinghua Village تغليف المشروبات الكحولية
Client: Qiangyuanzao
جائزة A' Design Award الفضية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #151010The Design
About Zao from Xinghua Village تغليف المشروبات الكحولية
"زاو" من قرية شينغهوا هو تصميم تغليف لمشروب كحولي صيني. يُظهر النقش الرئيسي المرسوم عملية زراعة القمح وتحويله إلى مشروب كحولي. وقد دُمج الحرف الصيني الذي يحمل اسم السلسلة مع أشكال الحروف القوطية الأوروبية. وتربط الخطوط الرفيعة والزخارف التزيينية بين التقاليد والتصميم الحديث. تستخدم الملصقات تقنية الطباعة الفضية بالضغط بخطوط دقيقة، بينما يستخدم الصندوق خطوطاً داكنة بطلاء UV يمكن الإحساس بها باللمس. وتُبرز الزجاجة الشفافة لون المشروب الصافي. ويهدف التصميم إلى تقديم المشروبات الكحولية الصينية إلى جيل الشباب وإلى أشخاص من ثقافات مختلفة.
The Recognition
About the جائزة A' Design Award الفضية
Zao from Xinghua Village تغليف المشروبات الكحولية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Zao from Xinghua Village تغليف المشروبات الكحولية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وZao from Xinghua Village تغليف المشروبات الكحولية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
- Tags
- Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
- Production Technology
- The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
- Design Challenge
- How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
- Research
- Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
- Inspiration
- Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
- Project Duration
- Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021 - Operation Flow
- When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
- Team Members
- Chunyang Wang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
