Trip of Tea رسم توضيحي by Yao Wu is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الفضية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
فضةالرسوم· 2024
Trip of Tea رسم توضيحي
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
جائزة A' Design Award الفضية Winner in الرسوم Category
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- Verified Award Winner
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The Design
About Trip of Tea رسم توضيحي
"رحلة الشاي" عبارة عن عملين من الرسوم التوضيحية أُنجزا لصالح شركة شاي صينية. يستلهم العملان مسارين تاريخيين لنقل الشاي، هما طريق الشاي الممتد لعشرة آلاف ميل وطريق الحرير البحري. ويظهر حصانٌ مقتبس من شعار العميل بوصفه رسولًا يجوب كلًا من الطريقين، إذ يتغير شكل الحصان والنقوش المرسومة على سرجه بما يعكس ملامح المدينة أو المنطقة المقصودة. كما تتضمن الرسوم مشاهد لاحتساء الشاي في بلدان مختلفة. وقد رُسمت الأعمال يدويًا على الحاسب اللوحي، وتُعرض على هيئة لفافة متصلة متتابعة تصلح للملصقات والبطاقات البريدية وغيرها من الاستخدامات.
The Recognition
About the جائزة A' Design Award الفضية
Trip of Tea رسم توضيحي هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Trip of Tea رسم توضيحي عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وTrip of Tea رسم توضيحي إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
- Dimensions & Packaging
- The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
- Tags
- illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
- Production Technology
- The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
- Design Challenge
- The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
- Research
- Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
- Inspiration
- The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
- Project Duration
- The project started in Beijing in August 2022 and was completed in Beijing in December 2022
- Team Members
- Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao
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