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Neev عبوة الآيس كريم by Mohsen Koofiani

Neev عبوة الآيس كريم by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.


حديدالتغليف· 2024

Neev عبوة الآيس كريم

by Mohsen Koofiani

Client: Neev

جائزة A' Design Award الحديدية Winner in التغليف Category

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Verified Award Winner

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Colors

The Design

About Neev عبوة الآيس كريم

في هذا التصميم، الذي سُمي بتقنيات موسيقية، تم السعي لمواءمة الرسوم التوضيحية على العبوة مع اسم كل منتج. رُسمت الرسوم التوضيحية بطريقة بسيطة وبتقنية جميلة وألوان متنوعة تتناسب مع نكهة كل آيس كريم. في تصميم هذه العبوة، تم خلق تفاعل بين الموسيقى ونكهات الآيس كريم. الهدف من هذه العبوة هو دمج المشاعر المختلفة لسماع الموسيقى وتناول الآيس كريم. لذا قد ترغب في تجربة ذلك والاستماع إلى قطعة موسيقية بنفس الموضوع أثناء تناول الآيس كريم.

The Recognition

About the جائزة A' Design Award الحديدية

Neev عبوة الآيس كريم هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Neev عبوة الآيس كريم إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Neev عبوة الآيس كريم بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging
Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags
Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge
Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research
Behavioral examination, etc
Inspiration
The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration
The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow
The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits
Illustrator / Creator: Mohsen Koofiani

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