Dakang مدينة ألعاب ترفيهية by Be Genius is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award البرونزية in تصميم الإعلان والتسويق والاتصال Competition Category.

برونزالإعلان· 2024

Dakang مدينة ألعاب ترفيهية

by Be Genius

Client: Dakang Community

جائزة A' Design Award البرونزية Winner in الإعلان Category

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Colors

The Design

About Dakang مدينة ألعاب ترفيهية

"داكانغ" هي حديقة ترفيهية ذات طابع خاص أُنشئت لمجتمع داكانغ في مدينة شنتشن. تحتفي الحديقة بصناعة النظارات المحلية من خلال تصميم زاهي الألوان مستوحى من أشكال النظارات وأنماطها. وتدعو الشاشات التفاعلية والمرايا المنحنية والمقاعد متنوعة الأشكال الزوار من مختلف الأعمار إلى الاسترخاء واللعب والتصوير. صُنع العمل التركيبي من الفولاذ المقاوم للصدأ وشاشات LED الإلكترونية وصناديق الإضاءة المطبوعة، وتبلغ أبعاده 24000 × 400 × 3500 مليمتر. كما جرى ترميم جدار مبنى متضرر منذ زمن طويل بجوار الحديقة ليتناغم مع المحيط.

The Recognition

About the جائزة A' Design Award البرونزية

Dakang مدينة ألعاب ترفيهية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Dakang مدينة ألعاب ترفيهية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Dakang مدينة ألعاب ترفيهية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Shenzhen Longgang Dakang Community Glasses Theme Park is a hub for local glasses makers, featuring a colorful design inspired by glasses patterns. With interactive screens, curved mirrors, and unique benches, the park is popular for relaxation, play, and photography. It has also improved the environment by repairing a building wall and harmonizing the surroundings. The park is a vibrant and engaging space for visitors of all ages to enjoy.
Dimensions & Packaging: 24000 mm x 400 mm x 3500 mm
Tags: Urban Detail Experience Design, Signage, Graphic, Vision
Production Technology: Stainless steel, LED electronic screen, advertising spray painting light box.
Design Challenge: The Shenzhen Longgang Dakang Community Glasses Theme Park is not just a park; it is a hub for the community's glasses-making industry. The government's vision for the park to support the industry has resulted in a unique destination that reflects the community's heritage, culture, and spirit. It is a fantastic place to visit, especially for those who are looking for a different kind of experience. The park offers a glimpse into the community's dynamics and showcases Shenzhen's commitment to celebrating its culture and heritage. It is a must-see for those who want to experience the best of Shenzhen.
Research: The Shenzhen Longgang Dakang Community Glasses Theme Park is a unique park that was established by the government to showcase the community's glasses making industry. The park's design is based on glasses patterns, incorporating fashion and colorful styles to represent the "glasses everywhere, but nowhere in particular" feeling.
Inspiration: To provide a leisure space for residents and children in the surrounding community to play, take pictures, and relax, the park has been designed with vibrant colors. Additionally, by using this colorful approach, a long-damaged building wall next to the park has been repaired to harmonize with the park environment.
Project Duration: The project started in January 2023 in Shenzhen and finished in April 2023 in Shenzhen.
Operation Flow: The facility and equipment used in the park are specially designed to incorporate the glasses theme in a way that is both familiar and appealing to visitors. Features such as interactive screens, curved mirrors, and benches of various shapes make the park a fun and engaging place for all ages. The park's design concept and execution have been successful, making it a popular destination for relaxation, play, and photography.
Team Members: Designer: Shangfei Lang
Designer: Kexin Feng
Designer: Weihua Kong
Designer: Cheng Zhong
Designer: Jiqiang Zhang
Engineer: Xiaopan Wang
Engineer: Hongmei Li
Engineer: Xiaopeng Qin
Engineer: Minxia Lin
Image Credits: Photo # 1: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 2: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 3: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 4: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 5: Photographer Cheng Zhong, Shangfei Lang ,2023.
Video Credits: Cheng Zhong,2023.