Taishun Design Competition الهوية البصرية للحدث by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الفضية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
فضةالرسوم· 2024
Taishun Design Competition الهوية البصرية للحدث
by Zhejiang Gongshang University
Client: Taishun County People's Government
جائزة A' Design Award الفضية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #152934The Design
About Taishun Design Competition الهوية البصرية للحدث
"مسابقة تايشون للتصميم" هي هوية بصرية أُنشئت لمسابقة تصميم ثقافية وإبداعية أُقيمت في مقاطعة تايشون. استُلهم التصميم من "دينغبو"، وهو جسر من الأحجار المتراصة يستخدمه السكان المحليون لعبور الأنهار العديدة في المنطقة. تتشكل التركيبة من عدة مجموعات من الخطوط الممتدة ثلاثية الأبعاد التي تحمل رموزًا بصرية لتايشون، مثل الجبال والجسور ورقصات التنين. ويعكس التدرج اللوني من الأخضر إلى الأبيض ألوان المدينة. تقدّم هذه الهوية صورة عصرية لتايشون وتهدف إلى جذب الطلاب والمصممين.
The Recognition
About the جائزة A' Design Award الفضية
Taishun Design Competition الهوية البصرية للحدث هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Taishun Design Competition الهوية البصرية للحدث عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وTaishun Design Competition الهوية البصرية للحدث إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
- Tags
- Main Vision， Cultural and Creative Design， Design Competition， Event Visuals
- Production Technology
- Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
- Design Challenge
- Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
- Research
- This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
- Inspiration
- This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
- Project Duration
- The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
- Team Members
- Designer: Kan Zhao
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