Haiyan Smart Home Competition الهوية البصرية للعلامة التجارية by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award البرونزية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
برونزالرسوم· 2025
Haiyan Smart Home Competition الهوية البصرية للعلامة التجارية
by Zhejiang Gongshang University
Client: Haiyan County People's Government
جائزة A' Design Award البرونزية Winner in الرسوم Category
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- Verified Award Winner
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The Design
About Haiyan Smart Home Competition الهوية البصرية للعلامة التجارية
"مسابقة هاييان للمنزل الذكي" هي هوية بصرية لعلامة تجارية صُمّمت لفعالية ثقافية وإبداعية في مجال التصميم أُقيمت في مقاطعة هاييان. يعتمد العنصر البصري الرئيسي على هيئة منزل ثلاثي الأبعاد يدور ويتلوّى، حيث يعبّر تحوّل الشكل عن التغيير وإعادة البناء في حياة المنزل بفعل التقنيات الذكية. وتدعم الألوان المستوحاة من عالم التكنولوجيا هذا الموضوع. صُمّمت الرسومات كأعمال فنية متجهية، لذا تحتفظ بوضوحها في أي مقاس وتتلوّى في اتجاهات مختلفة عبر مختلف الوسائط. وتشمل التطبيقات تجهيزات فراغية ومُلصقات ودبابيس تزيينية وأكواب.
The Recognition
About the جائزة A' Design Award البرونزية
Haiyan Smart Home Competition الهوية البصرية للعلامة التجارية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Haiyan Smart Home Competition الهوية البصرية للعلامة التجارية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Haiyan Smart Home Competition الهوية البصرية للعلامة التجارية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
- Dimensions & Packaging
- Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
- Tags
- Smart home, visual image design, technology and home, reconstruction, twisted extension
- Production Technology
- The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
- Design Challenge
- The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application. - Research
- The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
- Inspiration
- Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
- Project Duration
- The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
- Operation Flow
- The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
- Team Members
- Designer: Kan Zhao
- Image Credits
- Designer: Kan Zhao
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