Taste of Springtime تغليف الباييجيو by Wei Li is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.
حديدالتغليف· 2024
Taste of Springtime تغليف الباييجيو
by Wei Li
جائزة A' Design Award الحديدية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #153131The Design
About Taste of Springtime تغليف الباييجيو
"مذاق الربيع" هو تصميم تغليف لمشروب الباييجيو، وهو مشروب روحي صيني تقليدي. يستوحي الشكل هيئة الساعة الرملية، وقد تحقّق ذلك بضمّ زجاجتين صغيرتين إحداهما فوق الأخرى، في دلالة على الوقت المتشارك. وعند نقطة الاتصال، يشكّل نمط قابل للانعكاس بين الشكل والأرضية ظلّ ملامح وجه بشري جانبي، كما يظهر وجهان جانبيان متقابلان عند القاعدة. تحتوي الزجاجتان على كميات صغيرة وبدرجات تركيز مختلفة، وهو ما يشجّع على الشرب المعتدل سواء بمفردك أو بمرافقة الآخرين. أما العلبة الأمامية فمصنوعة من مادة ورقية-بلاستيكية قابلة لإعادة التدوير وللتحلل الطبيعي.
The Recognition
About the جائزة A' Design Award الحديدية
Taste of Springtime تغليف الباييجيو هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Taste of Springtime تغليف الباييجيو إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Taste of Springtime تغليف الباييجيو بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
- Dimensions & Packaging
- Width 88mm x Depth 88mm x Height 196mm
- Tags
- spring time, interaction, socializing, hourglass
- Production Technology
- The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
- Research
- The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
- Inspiration
- The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
- Project Duration
- The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
- Operation Flow
- The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
- Team Members
- Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei
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