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Fluffy Bread سرير للحيوانات الأليفة by Kama Muta

Fluffy Bread سرير للحيوانات الأليفة by Kama Muta is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الفضية in تصميم مستلزمات وألعاب ومنتجات رعاية الحيوانات Competition Category.


فضةرعاية الحيوانات· 2024

Fluffy Bread سرير للحيوانات الأليفة

by Kama Muta

Client: Kama Muta

جائزة A' Design Award الفضية Winner in رعاية الحيوانات Category

Colors

The Design

About Fluffy Bread سرير للحيوانات الأليفة

"الخبز الرقيق" هو سرير مُصمَّم لراحة الحيوانات الأليفة ولعبها ونومها. يستحضر شكله الطري المستدير صورة رغيف خبز طازج خارج من الفرن. صُمِّم السرير على هيئة أريكة صغيرة بأسلوب بسيط وأنيق، بحيث يندمج المنتج بانسجام مع الديكورات الداخلية المنزلية على اختلاف طرازها. ويوفّر إسفنج الميموري فوم المُعدّ للاستخدام البشري دعماً متيناً ويقاوم الترهّل بعد الاستعمال الطويل. أما قماش المخمل ذو البنية المنسوجة فهو ناعم الملمس ومقاوم للتآكل والخدوش. وقاعدة السرير مصنوعة من خشب الدردار الأبيض المُعاد تشكيله، ومصقولة يدوياً على أيدي حرفيين مهرة. ويهدف التصميم إلى تعزيز الرابطة بين الإنسان وحيوانه الأليف.

The Recognition

About the جائزة A' Design Award الفضية

Fluffy Bread سرير للحيوانات الأليفة هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Fluffy Bread سرير للحيوانات الأليفة عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وFluffy Bread سرير للحيوانات الأليفة إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This pet bed is designed for rest, entertainment and sleep of pets, which boasts the texture of fluffy bread to be comfortable enough for pets. Upholding the idea of Italian aesthetics, the pet bed is shaped into a sofa styled in a minimalist, elegant manner. In this way, the product can perfectly blend into home environments of various styles and strengthen the emotional connection between people and pets, thereby helping to create a space where harmonious symbiosis of them is realized.
Dimensions & Packaging
product dimensions, 14.5 mm x 14.5 mm x 11 mm; 14.5 mm x 14.5 mm x 13 mm
Tags
pet bed, texture of fluffy bread, shape of a sofa, Italian aesthetics, harmonious symbiosis of people and pets
Production Technology
The memory foam for human use features slow rebound property, and thus avoids the problem of sagging after long-time use. The delicate, soft structured velvet fabric is resistant to wear and scratch, so as to prolong the service life of the pet bed. The base made of reconstituted white ash wood is manually polished by craftsmen, which is uneasy to deform, and is free from any harmful substance to protect health of pets.
Design Challenge
The challenge is how to eliminate disharmony between pet beds and home environments. The design team, following the style of Italian furniture, has designed the product as a simple, elegant sofa to harmonize with other furniture. Such a design not only ensures a consistent style of a home environment, but also enhances a strong sense of belonging for pets to enable harmonious symbiosis of people and pets in a space.
Research
In recent years, pets gradually become an important member of families, and more people pay attention to living environments of pets, which drives growth of the market in pet beds and other related supplies. However, pet beds currently on the market are largely homogeneous, and usually fail to strike a balance between practicality and visual pleasure. They also have strong individuality and thus are difficult to blend into home environments.
Inspiration
Drawing inspiration from bread, this pet bed is both practical and visually attractive. Its soft, fluffy texture contributes to a comfortable experience for pets, and gives a sense of intimacy visually to make people want to approach and touch the product.
Project Duration
The project started in Shenzhen in September 2022, was completed in Shenzhen in February 2023, and came online in July 2023.
Operation Flow
The memory foam for human use, neither too soft nor too hard, provides enough support when ensuring good comfort, where pets can fully relax their bodies with their weight well distributed. The structured velvet fabric effectively resists to scratches by pets. The shape of a sofa harmonizes with any home environment, bringing pets a strong sense of belonging.
Team Members
Chen Liang

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