Hao Prawns تغليف التوابل by Jin Zhang is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.

حديدالتغليف· 2024

Hao Prawns تغليف التوابل

by Jin Zhang

Client: Wuhan Sanbu Brand Design

جائزة A' Design Award الحديدية Winner in التغليف Category

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Colors

The Design

About Hao Prawns تغليف التوابل

يستخدم المصممون مساحة كبيرة من اللون الأبيض للتميز عن المنتجات المماثلة الأخرى، مع دمج شخصيات أوراق اللعب المألوفة مع الجمبري لمنح المستهلكين إحساساً بالألفة؛ ونظراً لسهولة النطق الخاطئ للأحرف الصينية لاسم العلامة التجارية، قام المصمم بتصميم شعار العلامة التجارية الإنجليزي مستخدماً تعليقات البينيين الصيني التوضيحية. إن إضافة النبرة الصوتية يجعل نطق اسم العلامة التجارية بشكل صحيح أكثر سهولة، كما أن شكل النبرة يشبه علامة التحقق، مما يشكل عنصراً رسومياً مساعداً للعلامة التجارية.

The Recognition

About the جائزة A' Design Award الحديدية

Hao Prawns تغليف التوابل هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Hao Prawns تغليف التوابل إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Hao Prawns تغليف التوابل بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensions & Packaging: Width 185mm x Depth 45mm x Height 256mm
Tags: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Design Challenge: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Research: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiration: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Operation Flow: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.