Rongbaohang BMW التصميم الداخلي لصالة عرض سيارات by Yixian Chen is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الفضية in تصميم الفضاءات الداخلية والمعارض Competition Category.
فضةالتصميم الداخلي· 2024
Rongbaohang BMW التصميم الداخلي لصالة عرض سيارات
by Yixian Chen
Client: CX Design
جائزة A' Design Award الفضية Winner in التصميم الداخلي Category
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- Verified Award Winner
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The Design
About Rongbaohang BMW التصميم الداخلي لصالة عرض سيارات
"رونغباوهانغ بي إم دبليو" هو تصميم داخلي لصالة عرض سيارات تقع في مدينة تيانجين. يتبع المخطط مسار حركة دائريًا متصلًا. وقد كُسيت أسقف الطابقين الأول والثاني بألواح أكريليك شفافة زرقاء، رُتّبت بحيث توحي بمسارات القيادة وتموجات المياه المتدفقة. وتتناغم هذه الألواح مع مشهد مائي يتشكّل من ستارة مائية وحوض ماء. وقد وجّهت الاستدامة مسار المشروع، حيث أُعيد بناء نظام الإضاءة مع تركيب مشربيات خشبية عند النوافذ العلوية. كما جرى تقليص مساحة منطقة المكاتب لإتاحة توسيع صالة انتظار العملاء.
The Recognition
About the جائزة A' Design Award الفضية
Rongbaohang BMW التصميم الداخلي لصالة عرض سيارات هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Rongbaohang BMW التصميم الداخلي لصالة عرض سيارات عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وRongbaohang BMW التصميم الداخلي لصالة عرض سيارات إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
- Dimensions & Packaging
- The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
- Tags
- Interior, Commercial, Modern, Natural, Elegant, Store, BMW
- Production Technology
- In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
- Design Challenge
- Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
- Research
- This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
- Inspiration
- The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
- Project Duration
- The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
- Operation Flow
- Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
- Patents
- Copyrights belong to Rex Duan, 2023.
- Team Members
- Yixian Chen
- Image Credits
- Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.
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