Sheng Ming Yue علبة هدايا كعك القمر by Hu Wan, Li Jianpeng and Shi Xiaoxia is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.
برونزالتغليف· 2024
Sheng Ming Yue علبة هدايا كعك القمر
by Hu Wan, Li Jianpeng and Shi Xiaoxia
Client: Netease Yanxuan Trading Co. Ltd
جائزة A' Design Award البرونزية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #154809The Design
About Sheng Ming Yue علبة هدايا كعك القمر
خلال مهرجان منتصف الخريف، يُستخدم كعك القمر للإهداء والاستهلاك الشخصي. ومع ذلك، مع تزايد فخامة التغليف وإسرافه، صمم الفريق بوعي علبة هدايا كعك القمر أكثر إحكاماً وصداقة للبيئة. يُصوّر شنغ مينغ يوه قمراً ساطعاً يرتفع فوق البحر، معبّراً عن تطلع الشعب الصيني لجمع الشمل والأشياء الجميلة، ويحافظ على خصائص الإهداء الراقية بينما يجسّد جودة وعمق الثقافة الصينية التقليدية. الهدف هو توفير وسيلة عالية الجودة وبأسعار معقولة للاحتفال بالمهرجان مع تعزيز أسلوب حياة مستدام.
The Recognition
About the جائزة A' Design Award البرونزية
Sheng Ming Yue علبة هدايا كعك القمر هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Sheng Ming Yue علبة هدايا كعك القمر قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Sheng Ming Yue علبة هدايا كعك القمر الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
- Dimensions & Packaging
- Width：200mm x Depth:110mm x Height：255mm
- Tags
- Oriental Aesthetics, Package Design
- Production Technology
- As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture. - Design Challenge
- The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
- Research
- Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
- Inspiration
- Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
- Project Duration
- The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
- Operation Flow
- The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
- Team Members
- Hu Wan
Li Jianpeng
Shi xiaoxia - Image Credits
- Creative Director Hu Wan
Designer Li Jianpeng
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