Challenger تغليف المشروبات الكحولية by Yao Wu is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.
فضةالتغليف· 2024
Challenger تغليف المشروبات الكحولية
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
جائزة A' Design Award الفضية Winner in التغليف Category
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- Verified Award Winner
- Verify Award Status for #155598
The Design
About Challenger تغليف المشروبات الكحولية
"تشالنجر" هو تصميم تغليف لزوج من زجاجات المشروبات الروحية. يستلهم التصميم من قصتين أسطوريتين صينيتين كلاسيكيتين، هما "نيتشا في قصر التنين" و"ووكونغ في القصر السماوي"، ويعبّر عن روح الجرأة على التحدي. تأتي الزجاجتان باللونين البرتقالي والأزرق وتحملان رسومًا توضيحية ذات طابع موضوعي. أما العلبة فهي زرقاء داكنة بحواف ذهبية، وقد طُبعت على واجهتها عناصر تمثل ووكونغ ونيتشا بتقنيتي النقش البارز والختم الذهبي. تُفتح العلبة كباب مزدوج بزاوية مائلة قدرها 60 درجة، ثم تنتصب قائمة على سطح مستوٍ.
The Recognition
About the جائزة A' Design Award الفضية
Challenger تغليف المشروبات الكحولية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Challenger تغليف المشروبات الكحولية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وChallenger تغليف المشروبات الكحولية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
- Dimensions & Packaging
- Packaging box 30cm*12cm*22cm.
- Tags
- Challenger, Package design, Chinese Mythology, Chinese spirits
- Production Technology
- The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
- Design Challenge
- The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
- Research
- This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
- Inspiration
- The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
- Project Duration
- The project began in May 2022 in Beijing and was completed in July 2022.
- Operation Flow
- The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
- Team Members
- Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao
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