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Cala di Seta 932 ملصقات النبيذ by Giovanni Murgia

Cala di Seta 932 ملصقات النبيذ by Giovanni Murgia is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.


برونزالتغليف· 2024

Cala di Seta 932 ملصقات النبيذ

by Giovanni Murgia

Client: Cala di Seta

جائزة A' Design Award البرونزية Winner in التغليف Category

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Verified Award Winner

Verify Award Status for #157143

Colors

The Design

About Cala di Seta 932 ملصقات النبيذ

يهدف المشروع إلى ابتكار تصميم أنيق ومعاصر وبسيط لنقل تراث هذا المصنع الذي تأسس عام 1932، محققًا التوازن بين قيم الابتكار وأهمية التجذر في الأرض. يتم التعبير عن هذا المزيج من خلال تصميم ملصق بصري بالغ الجاذبية. تُصنع الملصقات من ورق مثل Fasson Cotton من Avery Dennison، وتشطيبات مثل رقائق الذهب وألوان البانتون المعدنية لإنشاء مشروع قادر على نقل هيبة هذا المصنع وعراقة تقاليده في صناعة النبيذ.

The Recognition

About the جائزة A' Design Award البرونزية

Cala di Seta 932 ملصقات النبيذ هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Cala di Seta 932 ملصقات النبيذ قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Cala di Seta 932 ملصقات النبيذ الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design of these labels is characterized by its elegance and the ability to communicate heritage and tradition to those who observe it. The special paper, the distinctive workmanship and the elements that ennoble it make it unique and unmistakable.
Dimensions & Packaging
Label dimension is width 90mm height 136 mm
Paper is Avery Dennison Fasson Cotton White
Printing techniques is Debossing, Braille, Hot foil gold
Tags
wine, label design, debossing, hystoric
Production Technology
For the labels we have thought of a prestigious paper such as Avery Dennison Fasson Cotton on which a debossing has been carried out embellished with a glossy paint in areas that recalls the effect of light reflecting on the surface of the water. A heraldic-like element recalls, in a modern key, the Calasetta coat of arms, and is made with a metallic Pantone colour, as is the text at the foot that tells the story of these wines.
Design Challenge
The challenge for this design was to create a project that could convey the prestige and winemaking tradition of this winery and the area. We did it thinking of a design with a classic flavor but with elements of innovation that made it current and contemporary.
Research
The research started from the history of the territory and from the study of the elements that characterize the history of the winery. The concept is that of the sea, a very strong element of identity rooted both in the history of this locality and in the life history of this community. We have created two labels with a classic style but with innovative and contemporary, elegant and refined details, able to best represent the story contained in these two bottles.
Inspiration
It was the 1932 when 13 Calasetta winemakers joined together to form one of the first cooperative wineries in Sardinia. A people who arrived on the island from the sea and who have the sea in their soul. From here came the idea of representing the history of the winery in these wines.
Project Duration
The project started in February 2023 in Sassari and finished in April 2023 in Sassari.
Operation Flow
The design of the labels conveys to the bottles a sense of prestige and tradition but at the same time innovation and projection into the future. The paper used and the finishing touches ensure that whoever takes the bottle is involved in the story of a story that has been going on for 90 years
Patents
Copyrights belong to Cantina di Calasetta
Team Members
Creative director: Giovanni Murgia
Designer: Giovanni Murgia
Print: Etichettificio Antoniano
Photo: Diego Attene
Image Credits
Image #1: Diego Attene
Image #2: Diego Attene
Image #3: Diego Attene
Image #4: Diego Attene
Image #5: Diego Attene

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