Xilin Gol Cheese تغليف الجبن by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.
حديدالتغليف· 2024
Xilin Gol Cheese تغليف الجبن
by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin
Client: Xilin Gol League Brand Building Promotion Centre
جائزة A' Design Award الحديدية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #158922The Design
About Xilin Gol Cheese تغليف الجبن
"جبن شيلين غول" هو تصميم تغليف لمنتج جبن من مراعي شيلين غول العشبية. يُفتح الصندوق المربع ويُغلق من الأعلى ومن الأسفل. أما الغلاف الخارجي فمصنوع من الورق والبلاستيك مع نقش مفرّغ على هيئة خيمة منغولية (يورت). وقد طُبعت على الشرائح الشفافة في الواجهتين الأمامية والخلفية شخصيات مرسومة تمثل عائلة الجبن، في حين طُبعت الزخارف والنصوص على الجانبين بتقنية الطباعة البارزة. ويتكوّن الغلاف الداخلي من ورق معتم يحمل رسومًا توضيحية لمشاهد من المراعي العشبية. ويجمع التصميم بين الثقافة المنغولية وفن الغرافيك الحديث.
The Recognition
About the جائزة A' Design Award الحديدية
Xilin Gol Cheese تغليف الجبن هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Xilin Gol Cheese تغليف الجبن إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Xilin Gol Cheese تغليف الجبن بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
- Dimensions & Packaging
- Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm - Tags
- Cheese, Food, Packaging Design, Branding, Products
- Production Technology
- Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
- Design Challenge
- How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
- Research
- Interpersonal Design Theory, Anthropomorphic Design
- Inspiration
- Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
- Project Duration
- The project was completed in Hangzhou, China, on October 10, 2023.
- Operation Flow
- The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
- Team Members
- Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin - Image Credits
- Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.
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